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Anua vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Estée Lauder are two distinct skincare lines established to nurture varied complexions. The Korean brand, founded in 2019, offers toners, cleansers, and serums featuring heartleaf, niacinamide, and hyaluronic acid to suit dry and oily acne-prone skin. Meanwhile, the American label, founded in 1946, provides thoughtful moisturizers, eye products, and serums formulated with glycerin and hyaluronic acid to care best for mature and acne-prone skin. While both incorporate hydrating ingredients like hyaluronic acid, they differ in their heritage, foundational extractions, and specific targeted solutions.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Estée Lauder products

People Say

AnuaEstée Lauder
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
    • “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
  • Brightening and Glow Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives me that glass skin look — Estée Lauder Advanced Night Repair”
  • Soothing and Barrier Support Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • High Price and Value Issues Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Causes Breakouts and Acne Often MentionedRarely Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Anua vs Estée Lauder routines for dry skin

See multi-brand routine · 99% fit

Anua vs Estée Lauder routines for oily skin

See multi-brand routine · 95% fit

Anua vs Estée Lauder routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Estée Lauder: which is better?

Anua outperforms Estée Lauder across the products on this page for brightening, glow, soothing, and barrier support, while matching it in hydration and texture. Reviewers note that Anua is better for value, whereas Estée Lauder faces more complaints about high prices.

What is the difference between Anua and Estée Lauder?

Anua focuses on brightening and soothing ingredients like niacinamide and heartleaf across the products on this page, whereas Estée Lauder centers on deep hydration and anti-aging formulas with a higher price point. Anua achieves a High routine fit for dry skin, whereas Estée Lauder reaches an Average fit.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Estée Lauder for dry skin?

Anua fits dry skin better than Estée Lauder, as the routine fit for dry skin is High for Anua and Average for Estée Lauder. Anua products on this page help provide deep hydration and soothing barrier support with ingredients like hyaluronic acid and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Estée Lauder: which cleanser is better?

Anua and Estée Lauder both offer cleansers with strong options for various skin types, but Anua is particularly known for soothing and barrier support, while Estée Lauder is favored for deep hydration and non-drying cleansers.

Which is more affordable, Anua or Estée Lauder?

Anua is more affordable than Estée Lauder, as the products on this page for Anua face high price and value issues less often while Estée Lauder is noted for a high price point.

Between Anua and Estee Lauder, which brand is better for targeting skin with dark spots?

Anua is better for targeting skin with dark spots, as the products on this page achieve a High fit level compared to Estée Lauder's average rating. Niacinamide helps reduce cutaneous pigmentation,.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the fragrance inclusions in Anua products compare to Estee Lauder products?

Every product on the Anua page lists no fragrance in its ingredients. In contrast, 12 of 14 products on the Estée Lauder page list no fragrance, while two products contain it.

Which brand performs better for brightening and glow according to reviewers?

Anua performs better for brightening and glow according to reviewers. The products on this page help improve radiance through brightening serums and glass skin glow toners.

Anua or Estée Lauder for sensitive skin?

Anua and Estée Lauder both fit sensitive skin well, as the products on this page achieve a High routine fit for this skin type. Anua offers fragrance-free formulas across all its items, while Estée Lauder includes fragrance in some products like its DayWear Moisturizer.

Anua or Estée Lauder: which moisturizer is better?

Anua generally provides better results for moisturizers on this page, particularly for soothing and barrier support. Estée Lauder also offers moisturizers, but Anua tends to perform more reliably for a radiant glow and moisture retention across the products on this page.

Anua or Estée Lauder for acne-prone skin?

Both brands fit acne-prone skin well, with Lovi fit levels reaching High for both Anua and Estée Lauder on this page. Reviewers note that Anua helps with brightening and soothing, while Estée Lauder is often noted for a lightweight feel.

Anua or Estée Lauder: which sunscreen is better?

Anua offers the Heartleaf Silky Moisture Sun Cream, while Estée Lauder offers the DayWear Moisturizer, and both products have a High fit level for oily skin and a High fit level for combination skin. The DayWear Moisturizer achieves a Superior fit level for dry skin, dry sensitive skin, sensitive skin, and mature skin, making it a stronger choice for those specific needs.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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