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The Ordinary vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Asarai are skincare brands offering distinct approaches to daily maintenance, with the Canadian company known for science-led serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the second brand is cherished for nutrient-rich clay masks and deeply restorative formulas that transform routines into mindful rituals. The former suits dry sensitive skin and dry skin best, addressing acne, dark spots, and mature skin with targeted formulas, whereas the botanical bases of Asarai suit balanced, dry, and combination skin best. While both deliver thoughtful hydration and soothing care for everyday radiance, the brands differ through the science-backed ingredients of the first and the purifying botanical extracts of the second.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Asarai products

Questions and answers

The Ordinary or Asarai: which is better?

The Ordinary provides a much wider selection of products on this page than Asarai, offering formulas that fit dry skin, dry sensitive skin, and oily skin.

What is the difference between The Ordinary and Asarai?

The Ordinary offers a large range of fragrance-free serums, cleansers, and treatments with high fit levels for dry and oily skin types, whereas Asarai features only a single mask product on this page. Reviewers frequently praise The Ordinary products on this page for being affordable and smoothing texture, while noting occasional pilling issues.

Which is more affordable, The Ordinary or Asarai?

The products on this page by The Ordinary are often noted by reviewers as affordable and offering great value, whereas Asarai has a very limited selection featuring only a single mask. Consequently, The Ordinary provides a much wider and more budget-friendly range of skincare options.

Which causes fewer breakouts, The Ordinary or Asarai?

The Ordinary offers multiple products that help with acne-prone skin, whereas Asarai features only one mask on the page with an average fit level for acne-prone skin.

Which brand has been on the market longer, The Ordinary or Asarai?

The Ordinary has been on the market longer, having been founded in Canada in 2016, whereas Asarai was founded in 2018.

What are the primary skin types that The Ordinary fits best according to its routines?

The products on this page for The Ordinary fit best for dry sensitive skin, dry skin, and oily skin.

How do the product offerings and variety compare between The Ordinary and Asarai on this page?

The products on this page show that The Ordinary offers a wide variety of skincare items including serums, toners, and moisturizers that fit dry skin and oily skin with High or Superior levels, whereas Asarai only features a single mask.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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