Beauty of Joseon vs Good Molecules
Beauty of Joseon and Good Molecules are skincare brands founded in 2016 and 2019, respectively. Beauty of Joseon is loved for its serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid, suiting sensitive skin and dark spots best. Conversely, Good Molecules is known for its range of serums, moisturizers, eye products, and exfoliants formulated with glycerin and hyaluronic acid, tailoring its gentle care mostly to dry and acne-prone skin. While both lines improve hydration and barrier function, they differ in origin, founding years, and specific target complexions.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..
beautymatter.comgoodmolecules.compitchbook.compreqin.com
This page compares some of the most popular Beauty of Joseon and Good Molecules products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Good Molecules products
People Say
Unique and Pleasant Texture Mostly MentionedMostly Mentioned
- “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
- “practically invisible on skin — Good Molecules PIMPLE PATCHES”
- “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “no skin purging — Good Molecules Gentle Retinol Cream”
Affordable Price and Great Value Not notedMostly Mentioned
- “best value for money — Good Molecules Hyaluronic Acid Serum”
- “great value — Good Molecules Niacinamide Serum”
Deep Hydration and Plumping Often MentionedOften Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “eyes look less tired — Beauty of Joseon Revive Eye Serum”
- “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
- “Skin feels bouncy — Good Molecules Super Peptide Serum”
Radiant Glow and Brightening Sometimes NotedOften Mentioned
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
- “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
- “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
Calms Redness and Acne Sometimes NotedOften Mentioned
- “pores are visibly smaller — Good Molecules Niacinamide Brightening Toner”
- “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
- “Morning puffiness reduced — Good Molecules Yerba Mate Wake Up Eye Gel”
- “reduced my redness significantly — Beauty of Joseon Glow Serum”
Causes Breakouts and Irritation Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
- “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
- “gave me little white bumps — Good Molecules Niacinamide Serum”
Scent and Odor Dislikes Often MentionedSometimes Noted
- “Strong bergamot smell — Good Molecules Super Peptide Serum”
- “weird faint smell — Good Molecules Gentle Retinol Cream”
- “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Packaging and Dispensing Issues Sometimes NotedSometimes Noted
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
Beauty of Joseon vs Good Molecules routines for dry skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
€46.05
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€16.89
-
Moisturizer
Lightweight Daily Moisturizer
Morning · Evening · Once a week
€21.59
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
€81.42
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening · Once a week
€13.99
-
Serum or Treatment
Daily Brightening Serum
Evening · Once a week
€47.00
-
Nourishing Mask
LANEIGE Water Sleeping Mask_EX
Once a week
€33.90
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€15.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€40.18
Beauty of Joseon vs Good Molecules routines for oily skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
€46.05
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.90
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€16.98
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
€81.42
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Pixi Glow Tonic
Evening
€18.05
-
Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
€22.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€15.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€12.00
Beauty of Joseon vs Good Molecules routines for combination skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
€46.05
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€16.98
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
€81.42
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
€16.99
-
Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
€22.99
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€8.39
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€11.07
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€22.39
-
SPF
Relief Sun: Rice + Probiotics
Morning
€9.49
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€20.80
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
€13.33
-
Serum or Treatment
Glow Serum
Evening · Once a week
€19.20
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€12.00
Questions and answers
Beauty of Joseon or Good Molecules: which is better?
Good Molecules tends to be better for value, fading dark spots, and anti-aging, as Lovi rates its fit for mature skin as Superior compared to Beauty of Joseon's Average. Both brands offer fragrance-free formulas, but Good Molecules is noted for unique textures and calming acne. Niacinamide in both brands helps reduce skin pigmentation.
What is the difference between Beauty of Joseon and Good Molecules?
Beauty of Joseon and Good Molecules differ primarily in their formulation focus and skin-type performance, as Beauty of Joseon is known for gentle, non-irritating formulas with key ingredients like niacinamide, while Good Molecules offers more affordable value and superior fit ratings for mature, sensitive, and acne-prone skin.
Beauty of Joseon or Good Molecules for dry skin?
Good Molecules offers a superior routine fit for dry skin, whereas Beauty of Joseon provides a high fit.
Beauty of Joseon or Good Molecules: which cleanser is better?
When comparing cleansers, Good Molecules offers the Hydrating Facial Cleansing Gel, while Beauty of Joseon features options like the Green Plum Refreshing Cleanser and cleansing balms. Reviewers highlight that Beauty of Joseon formulas tend to be particularly gentle and non-irritating.
Which is more affordable, Beauty of Joseon or Good Molecules?
Good Molecules is more affordable than Beauty of Joseon, as the products on this page are known for providing affordable prices and great value.
Beauty of Joseon or Good Molecules for oily skin?
Both Beauty of Joseon and Good Molecules fit oily skin at a High level, making them equally suited for this skin type. Reviewers note that the products on this page offer pore and oil control.
Beauty of Joseon or Good Molecules: which moisturizer is better?
Good Molecules offers superior fit levels for dry skin moisturizers on this page, while Beauty of Joseon reaches a high fit level for dry skin. Both brands provide deep hydration and moisturization.
Beauty of Joseon or Good Molecules for sensitive skin?
Good Molecules fits sensitive skin with a Superior Lovi fit level, whereas Beauty of Joseon fits it at a High level.
Beauty of Joseon or Good Molecules: which sunscreen is better?
Good Molecules offers a superior sunscreen option on this page for dry sensitive skin, dry skin, sensitive skin, skin with dark spots, and mature skin, while Beauty of Joseon provides a high fit for most of those skin types. Both brands formulate their sunscreens without added fragrance.
Beauty of Joseon or Good Molecules for acne-prone skin?
Good Molecules fits acne-prone skin better, achieving a Superior routine fit compared to Beauty of Joseon's High fit level. Both brands provide gentle formulas, but Good Molecules is frequently noted by reviewers for calming acne and reducing breakouts.
Beauty of Joseon or Good Molecules for mature skin?
Good Molecules fits mature skin better than Beauty of Joseon, as Lovi rates Good Molecules as Superior for mature skin while Beauty of Joseon rates as Average. Reviewers often note that Good Molecules helps fade dark spots and improve skin texture, while ingredients like retinol may stimulate collagen accumulation in naturally aged skin.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Beauty of Joseon or Good Molecules for skin with dark spots?
Good Molecules may offer a better fit for skin with dark spots, as Lovi rates its routine as Superior compared to High for Beauty of Joseon. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer, supporting a brighter complexion.
Beauty of Joseon or Good Molecules for dry sensitive skin?
Good Molecules is a superior fit for dry sensitive skin compared to Beauty of Joseon, which has a high fit. Both brands offer products with no fragrance, and Good Molecules features popular options like its Sheer Mineral Sunscreen SPF 30.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Development and efficacy assessments of tea seed oil makeup remover
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.



























































