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The Ordinary vs Blume

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much larger selection of targeted products and fits dry and sensitive skin best, while Blume features just a single moisturizer on the page. Both brands are free of fragrance across their lineups.

What is the difference between The Ordinary and Blume?

The Ordinary offers a wide range of products with varying Lovi fit levels across skin types, whereas Blume features Meltdown Gel Cream on this page.

The Ordinary or Blume: which moisturizer is better?

The Ordinary offers a wider variety of moisturizers for different skin types, such as Natural Moisturizing Factors + HA which is rated Superior for dry skin, whereas Blume features Meltdown Gel Cream with a High fit for dry and acne-prone skin.

Which is more affordable, The Ordinary or Blume?

The products on this page from The Ordinary are often mentioned by reviewers as affordable and great value serums. Blume is a smaller independent brand founded in 2018 with a single moisturizer featured on this page, but price comparisons between the two brands are not detailed in the page facts.

When were The Ordinary and Blume founded, and who owns each company?

The Ordinary was founded in Canada in 2016 and is owned by The Estee Lauder Companies Inc. Blume was founded in Canada in 2018 and is independently owned.

Do products from The Ordinary and Blume contain fragrance?

Every product from The Ordinary and Blume on this page lists no fragrance in its ingredients.

Which brand offers a greater variety of products for dry and sensitive skin?

The Ordinary offers a greater variety of products for dry and sensitive skin, featuring multiple moisturizers and cleansers that Lovi rates as Superior for dry skin. Blume only lists one product on this page, the Meltdown Gel Cream, which has a High fit for dry and sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.