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The Ordinary vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Blume products

The Ordinary vs Blume moisturizers

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much larger variety of targeted skincare products on this page compared to Blume, which features only one moisturizer. The Ordinary fits best for dry skin, dry sensitive skin, and oily skin, and the products on this page contain no fragrance.

What is the difference between The Ordinary and Blume?

The Ordinary offers a wide range of targeted serums, toners, and moisturizers that fit dry and oily skin best, whereas Blume features only a single moisturizer for skin care. Both brands ensure that the products on this page contain no fragrance.

The Ordinary or Blume: which moisturizer is better?

The Ordinary offers a wider selection of moisturizers on this page with various fit levels tailored for dry, oily, and sensitive skin types, whereas Blume features just one option, the Meltdown Gel Cream, which has a high fit for acne-prone, oily, and sensitive skin.

Which is more affordable, The Ordinary or Blume?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums. Blume offers only one product on this page, the Meltdown Gel Cream, and pricing details are not compared here.

When were The Ordinary and Blume founded, and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. Blume was founded in Canada in 2018 and is independently owned.

How does the Lovi fit level of the Meltdown Gel Cream by Blume compare across different skin types?

The Meltdown Gel Cream by Blume achieves a high Lovi fit level for acne-prone, oily acne-prone, oily, dry, sensitive, and combination skin types. For skin with dark spots, dry sensitive skin, and mature skin, the products on this page show an average Lovi fit level.

What are the key ingredients and fragrance statuses for products from both The Ordinary and Blume?

The products on this page from both The Ordinary and Blume list no fragrance in their ingredients. Key ingredients across the products from The Ordinary include hyaluronic acid, glycerin, and squalane.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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