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The Ordinary vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Blume are Canadian skincare brands that offer thoughtfully crafted products for diverse complexions. The Ordinary is known for targeted serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, whereas Blume is widely loved for its nourishing moisturizers and thoughtful formulas like the Meltdown Gel Cream. Both brands suit dry and sensitive skin, while the former also addresses acne-prone and mature skin, and the latter additionally supports acne-prone skin. They differ primarily in their specific ingredient concentrations and targeted concerns, with the first brand emphasizing single-ingredient efficacy and the second focusing on balanced daily care.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Blume products

The Ordinary vs Blume moisturizers

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much larger selection of fragrance-free skincare products on this page than Blume, fitting dry and oily skin best with affordable options like the Glycolipid Cream Cleanser. Meanwhile, Blume provides just one moisturizer, the Meltdown Gel Cream.

What is the difference between The Ordinary and Blume?

The Ordinary offers a large range of specialized skincare products with fit levels tailored to various skin types, while Blume features just one product on this page, the Meltdown Gel Cream. Both brands formulate their products without fragrance.

The Ordinary or Blume: which moisturizer is better?

The products on this page for The Ordinary offer a wider variety of moisturizers with superior fit levels for dry skin like Natural Moisturizing Factors + HA, whereas Blume provides just one option, Meltdown Gel Cream. Both brands formulate their products without fragrance.

Which is more affordable, The Ordinary or Blume?

The products on this page from The Ordinary are often praised as affordable and offering great value, whereas Blume features a smaller selection focused on specific blemish solutions without similar page-wide value mentions.

Which causes fewer breakouts, The Ordinary or Blume?

Both The Ordinary and Blume offer acne-friendly options, as the products on this page help reduce breakouts. Reviewers of The Ordinary often mention acne-clearing serums, while Blume features Meltdown Gel Cream with a high fit level for acne-prone skin.

What are the main skin types that The Ordinary fits best according to its brand-focused routines?

According to its brand-focused routines, Lovi finds that The Ordinary fits dry sensitive skin, dry skin, and oily skin best.

Which company is older and when was each brand founded, The Ordinary or Blume?

The Ordinary is older than Blume. The Ordinary was founded in Canada in 2016, while Blume was founded in Canada in 2018.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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