🇨🇦Canada

The Ordinary vs Blume

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much larger variety of products on this page and fits best for dry skin, dry sensitive skin, and combination skin, while Blume features only a single moisturizer. Reviewers note that the products on this page are affordable and provide acne-clearing benefits, though some experience sticky finishes or pilling issues.

What is the difference between The Ordinary and Blume?

The Ordinary offers a large range of specialized serums, toners, and moisturizers for various skin types and concerns, whereas Blume is an independent brand featuring a single moisturizer on this page. Both brands offer fragrance-free products, but The Ordinary provides a wider selection tailored for dry, combination, and acne-prone skin.

The Ordinary or Blume: which moisturizer is better?

The Ordinary provides a variety of moisturizers with specialized formulas, such as Natural Moisturizing Factors + HA which is rated Superior for dry skin, while Blume offers the Meltdown Gel Cream with a High fit for acne-prone, oily, and dry skin. Both brands feature fragrance-free ingredient lists across the products on this page.

Which is more affordable, The Ordinary or Blume?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value, whereas Blume lacks specific affordability feedback on this page.

When were The Ordinary and Blume founded, and who owns each brand?

The Ordinary was founded in Canada in 2016 and is owned by The Estee Lauder Companies Inc., while Blume was founded in Canada in 2018 and is independently owned.

Do products from The Ordinary or Blume contain fragrance?

The products on this page from both The Ordinary and Blume list no fragrance in their ingredients.

What skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, dry skin, dry sensitive skin, and combination skin are the skin types that The Ordinary fits best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.