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COSRX vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Asarai are skincare brands that offer targeted formulations for daily routines. COSRX provides thoughtfully formulated serums, moisturizers, cleansers, and masks using hyaluronic acid, glycerin, and niacinamide, which suit acne-prone and oily acne-prone skin best. Meanwhile, Asarai delivers nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best. While both support skin health through carefully curated offerings, they differ in their primary botanical bases and specific target concerns.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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This page compares some of the most popular COSRX and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Asarai products

Questions and answers

COSRX or Asarai: which is better?

COSRX offers a much broader range of products on this page with superior and high Lovi fit levels across multiple skin types, while Asarai features only a single face mask with average fit levels. Reviewers frequently mention that COSRX products provide lightweight absorption and deep hydration.

What is the difference between COSRX and Asarai?

COSRX offers a wide range of targeted products that fit skin types like acne-prone and dry skin with superior or high ratings, while Asarai features a single face mask with average ratings across skin types. Additionally, COSRX products heavily incorporate popular ingredients like snail mucin and niacinamide, whereas Asarai maintains an entirely fragrance-free formulation on the page.

Which is more affordable, COSRX or Asarai?

The products on this page do not list pricing information, so a direct comparison of affordability between COSRX and Asarai cannot be made.

Which causes fewer breakouts, COSRX or Asarai?

COSRX offers multiple products on this page tailored for acne-prone skin with Superior and High fit levels, whereas Asarai lists only a single mask with average fit levels. Therefore, COSRX is much better equipped for breakout-prone skin.

Which COSRX sunscreen contains fragrance while all other COSRX and Asarai products do not?

The Vitamin E Vitalizing Sunscreen SPF 50+ is the only COSRX sunscreen that contains fragrance while all other products on this page list no fragrance.

How do the founding years and corporate ownership of COSRX and Asarai compare?

COSRX was founded in South Korea in 2013 and is owned by Amorepacific Group, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which COSRX cleanser received warning or caution ratings for dry skin, whereas Asarai's face mask is rated average for all skin types?

The Salicylic Acid Daily Gentle Cleanser from COSRX received warning or caution ratings for dry skin. Meanwhile, the products on this page from Asarai are rated average for all skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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