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Hada Labo vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Shiseido are renowned Japanese skincare houses offering distinct approaches to daily care. The younger brand focuses on hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science, suiting dry skin and acne-prone skin best. Meanwhile, the older company provides a thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with nourishing glycerin, suiting mature skin and skin with dark spots best. While both lines support a healthy skin barrier, they differ through Shiseido utilizing glycerin for stratum corneum hydration and Hada Labo employing targeted options like the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Hada Labo and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Shiseido products

People Say

Hada LaboShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
  • Gentle formulation Mostly MentionedRarely Noted
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Rich or heavy texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “foams into a rich cloud — Shiseido Clarifying Cleansing Foam”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Lightweight texture Often MentionedSometimes Noted
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Reduces dark spots and brightens Sometimes NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Smoothes and softens skin Not notedOften Mentioned
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Skin feeling very smooth — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Sticky or tacky finish Often MentionedRarely Noted
    • “slightly tacky — Shiseido Eudermine Revitalizing Essence”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Strong fragrance and scent Not notedOften Mentioned
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”

Hada Labo vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Hada Labo vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Hada Labo vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Hada Labo or Shiseido: which is better?

Hada Labo is often preferred for gentle, fragrance-free hydration and brightening, while Shiseido offers luxurious textures and targeted anti-aging formulations for the products on this page.

What is the difference between Hada Labo and Shiseido?

Hada Labo provides fragrance-free products focused on deep hydration with hyaluronic acid, whereas Shiseido offers luxurious, often scented formulations that feature ingredients like glycerin and hyaluronic acid to help smooth and soften skin. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Hada Labo or Shiseido for dry skin?

Hada Labo provides a Superior Lovi fit for dry skin, while Shiseido offers a High fit. Hada Labo focuses on deep hydration with hyaluronic acid, which helps improve skin quality.

Dermatologic Therapy, 2022

Hada Labo or Shiseido: which moisturizer is better?

Hada Labo provides a High fit for dry skin through products like Gokujyun Perfect Gel, whereas Shiseido offers a Superior fit with options like Benefiance Wrinkle Smoothing Cream Enriched and Essential Energy Hydrating Cream. Hyaluronic acid helps both brands deliver deep hydration and moisturization.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Shiseido?

Hada Labo is more affordable than Shiseido, as Shiseido has a high price point while Hada Labo offers value and versatility.

Which brand has more products without fragrance, Hada Labo or Shiseido?

Hada Labo has more fragrance-free options because every single product on the page lists no fragrance in its ingredients, whereas only 5 of Shiseido's 20 products are fragrance-free.

Hada Labo or Shiseido: which is better for reducing dark spots and brightening?

Hada Labo is better for reducing dark spots and brightening than Shiseido. The products on this page help improve skin tone while remaining fragrance-free.

The British Journal of Dermatology, 2002Antioxidants, 2021

When comparing formulation gentleness, does Hada Labo or Shiseido perform better?

Hada Labo performs better for formulation gentleness because every product on this page lists no fragrance in its ingredients, whereas Shiseido frequently includes fragrance and notes of skin irritation.

Hada Labo or Shiseido for oily skin?

For oily skin, Lovi rates both Hada Labo and Shiseido as having a Superior routine fit. Hyaluronic acid helps provide deep hydration, and the products on this page help maintain moisture without adding heavy oils.

Dermatologic Therapy, 2022

Hada Labo or Shiseido for acne-prone skin?

Both brands offer products that fit acne-prone skin well, but Lovi rates Hada Labo as Superior and Shiseido as High for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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