Hada Labo vs Shiseido
Hada Labo and Shiseido are prominent Japanese skincare brands with distinct approaches to daily beauty rituals. Founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd., the former is known for hydrating toners, gentle makeup removers, and nourishing moisturizers, suiting dry skin and acne-prone skin best. Meanwhile, the latter, founded in 1872 and owned by Shiseido Company, Limited, is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums, offering gentle yet effective daily care for sensitive skin and mature skin. Both feature meticulously crafted solutions with key ingredients like glycerin to deliver essential hydration and support a healthy skin barrier, differing primarily in their specialized formulations and heritage.
Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..
en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Hada Labo and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Hada Labo vs Shiseido products
People Say
Deep hydration and moisture Mostly MentionedMostly Mentioned
- “skin drinks it up — Hada Labo Gokujyun Lotion”
- “Plumps fine lines — Hada Labo Gokujun Premium”
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
Gentle formulation Mostly MentionedRarely Noted
- “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
- “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
- “No fragrance/alcohol — Hada Labo Gokujun Premium”
- “No irritation — Shiseido Essential Energy Hydrating Cream”
Rich or heavy texture Sometimes NotedOften Mentioned
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
- “foams into a rich cloud — Shiseido Clarifying Cleansing Foam”
- “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Thick serum-like — Hada Labo Gokujun Premium”
Lightweight texture Often MentionedSometimes Noted
- “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
- “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
- “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
Reduces dark spots and brightens Sometimes NotedSometimes Noted
- “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
- “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
Smoothes and softens skin Not notedOften Mentioned
- “Velvety smooth — Shiseido FUTURE SOLUTION LX”
- “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
- “Skin feeling very smooth — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
High price point Not notedMostly Mentioned
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Sticky or tacky finish Often MentionedRarely Noted
- “slightly tacky — Shiseido Eudermine Revitalizing Essence”
- “Tacky residue — Hada Labo Gokujun Premium”
Strong fragrance and scent Not notedOften Mentioned
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
Hada Labo vs Shiseido routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
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Hydrating Toner
Gokujyun Lotion
Morning
$18.04
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
$22.00
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
$39.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
-
Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
$33.15
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Hada Labo routine · $158.72 · 99% fit
Buy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit
Hada Labo vs Shiseido routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Shirojyun Premium Whitening Lotion
Morning · Once a week
$16.79
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
$18.99
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
$39.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Hada Labo routine · $332.14 · 95% fit
Buy Shiseido routine · $581.17 · 85% fitSee multi-brand routine · 98% fit
Hada Labo vs Shiseido routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Shirojyun Premium Whitening Lotion
Morning · Once a week
$16.79
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
$18.99
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
$39.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
$80.78
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
$55.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
$165.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Hada Labo routine · $313.73 · 94% fit
Buy Shiseido routine · $550.65 · 84% fitSee multi-brand routine · 97% fit
Questions and answers
Hada Labo or Shiseido: which is better?
Hada Labo is often the better choice for gentle formulations and budget-friendly hydration, while Shiseido offers luxurious textures and targeted anti-aging care. Reviewers frequently note that Hada Labo provides deep moisture with fragrance-free ingredients, whereas Shiseido features richer formulations alongside higher price points.
What is the difference between Hada Labo and Shiseido?
Hada Labo products on this page are fragrance-free and feature hyaluronic acid, whereas many Shiseido items include added fragrance alongside key ingredients like glycerin and hyaluronic acid. Reviewers note that Hada Labo tends to be gentler and better for reducing dark spots, while Shiseido offers luxurious textures that help smooth and soften skin.
Hada Labo or Shiseido for dry skin?
Hada Labo is the better choice for dry skin, as Lovi rates its routine as Superior compared to Shiseido's Average. Furthermore, the products on this page from Hada Labo rely on hyaluronic acid to help provide deep hydration and moisturization.
Hada Labo or Shiseido: which moisturizer is better?
Hada Labo is a better choice for moisturization on this page, as Lovi rates its overall routine fit for dry skin as Superior compared to Shiseido's Average fit. Additionally, every product on the Hada Labo page lists no fragrance in its ingredients, whereas most Shiseido products on the page contain fragrance.
Which is more affordable, Hada Labo or Shiseido?
Hada Labo is more affordable than Shiseido, as Shiseido has a high price point while Hada Labo provides better value and versatility.
Hada Labo or Shiseido: which brand is better for sensitive skin?
Hada Labo is better for sensitive skin because every product on this page lists no fragrance in its ingredients, whereas most Shiseido products contain fragrance. Lovi rates Hada Labo as High for sensitive skin.
Hada Labo or Shiseido: which is better for reducing dark spots?
Hada Labo is better for reducing dark spots, as the products on this page help brighten skin and reduce dark spots effectively.
Hada Labo or Shiseido: which brand has products with no fragrance?
Every product on the Hada Labo page lists no fragrance in its ingredients, whereas only 5 of 20 products on the Shiseido page list no fragrance.
Hada Labo or Shiseido for oily skin?
For oily skin, Lovi rates Hada Labo as Superior and Shiseido as High. Every Hada Labo product on this page lists no fragrance, while most Shiseido products include fragrance.
Hada Labo or Shiseido for acne-prone skin?
Hada Labo is a superior choice compared to Shiseido for acne-prone skin. Lovi rates the routine fit for Hada Labo as Superior, while Shiseido achieves a High fit.
Research behind their key ingredients
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Preparation and characterization of a lecithin nanoemulsion as a topical delivery system
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
The anti-wrinkles properties of sodium acetylated hyaluronate
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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