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Hada Labo vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Shiseido are two Japanese skincare brands known for delivering reliable daily support through carefully crafted offerings. The younger brand focuses on hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced formulas, while the older enterprise provides an array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The first brand suits dry skin and combination skin best due to moisture-replenishing properties, whereas the second suits sensitive skin and mature skin best. Ultimately, they differ in their founding dates, corporate ownership, and specific standout choices for acne-prone skin, dark spots, and mature skin.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Hada Labo and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Shiseido products

People Say

Hada LaboShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
  • Gentle formulation Mostly MentionedRarely Noted
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Rich or heavy texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “foams into a rich cloud — Shiseido Clarifying Cleansing Foam”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Lightweight texture Often MentionedSometimes Noted
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Reduces dark spots and brightens Sometimes NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Smoothes and softens skin Not notedOften Mentioned
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Skin feeling very smooth — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Sticky or tacky finish Often MentionedRarely Noted
    • “slightly tacky — Shiseido Eudermine Revitalizing Essence”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Strong fragrance and scent Not notedOften Mentioned
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”

Hada Labo vs Shiseido routines for dry skin

Buy Hada Labo routine · S$263.75 · 99% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

Hada Labo vs Shiseido routines for oily skin

Buy Hada Labo routine · S$394.68 · 93% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit

Hada Labo vs Shiseido routines for combination skin

Buy Hada Labo routine · S$360.41 · 95% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Hada Labo or Shiseido: which is better?

Hada Labo is often preferred for gentle, fragrance-free hydration, whereas Shiseido offers luxurious textures and targeted anti-aging formulations. Lovi rates Hada Labo as having a Superior routine fit for dry skin, compared to Shiseido's Average fit.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and Shiseido?

Hada Labo focuses on gentle, fragrance-free formulations with deep hydration, while Shiseido offers luxurious textures and targeted anti-aging products that often contain fragrance.

Hada Labo or Shiseido for dry skin?

Hada Labo is a better fit for dry skin, offering a Superior routine fit compared to Shiseido's Average fit on this page. Topical hyaluronic acid, a key ingredient across Hada Labo's products, helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Hada Labo or Shiseido: which moisturizer is better?

Hada Labo provides a better moisturizer fit than Shiseido for dry skin, where Lovi rates Hada Labo as Superior compared to Shiseido's Average. Hyaluronic acid helps both brands deliver deep hydration and moisture across their products.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Shiseido?

Hada Labo is more affordable because Shiseido has a high price point across its products on this page.

Hada Labo or Shiseido: which brand is better for sensitive skin?

Hada Labo is generally better for sensitive skin because the products on this page list no fragrance, whereas most Shiseido products contain added fragrance.

Do Hada Labo products contain fragrance compared to Shiseido?

Hada Labo products on this page list no fragrance in their ingredients, whereas several Shiseido products on the page include fragrance.

Hada Labo or Shiseido: which is better for reducing dark spots?

Hada Labo is better for reducing dark spots, as the products on this page offer a more targeted approach with proven brightening benefits. Topical hyaluronic acid helps maintain overall skin quality and hydration to support this effect.

Dermatologic Therapy, 2022

Hada Labo or Shiseido for oily skin?

For oily skin, Hada Labo is a superior choice compared to Shiseido, which has a high routine fit on the page. Hada Labo helps provide deep hydration without added fragrance across the products on this page.

Hada Labo or Shiseido for acne-prone skin?

Hada Labo is a better fit for acne-prone skin, achieving a Superior routine fit compared to Shiseido's High fit on this page. Furthermore, Hada Labo products on this page list no fragrance, helping minimize potential irritation for sensitive skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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