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Hada Labo vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Shiseido are prominent Japanese skincare brands with distinct approaches to daily beauty rituals. Founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd., the former is known for hydrating toners, gentle makeup removers, and nourishing moisturizers, suiting dry skin and acne-prone skin best. Meanwhile, the latter, founded in 1872 and owned by Shiseido Company, Limited, is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums, offering gentle yet effective daily care for sensitive skin and mature skin. Both feature meticulously crafted solutions with key ingredients like glycerin to deliver essential hydration and support a healthy skin barrier, differing primarily in their specialized formulations and heritage.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Hada Labo and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Shiseido products

People Say

Hada LaboShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
  • Gentle formulation Mostly MentionedRarely Noted
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Rich or heavy texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “foams into a rich cloud — Shiseido Clarifying Cleansing Foam”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Lightweight texture Often MentionedSometimes Noted
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
  • Reduces dark spots and brightens Sometimes NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Smoothes and softens skin Not notedOften Mentioned
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Skin feeling very smooth — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Sticky or tacky finish Often MentionedRarely Noted
    • “slightly tacky — Shiseido Eudermine Revitalizing Essence”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Strong fragrance and scent Not notedOften Mentioned
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”

Hada Labo vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Hada Labo vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Hada Labo vs Shiseido routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Hada Labo or Shiseido: which is better?

Hada Labo is better for a gentle, fragrance-free routine, while Shiseido is better for luxurious textures and rich hydration. Lovi gives Hada Labo a Superior routine fit for dry skin, whereas Shiseido gets a High routine fit for dry skin.

What is the difference between Hada Labo and Shiseido?

Hada Labo focuses on gentle, fragrance-free hydration with key ingredients like hyaluronic acid, whereas Shiseido offers luxurious textures and targeted anti-aging products that often include added fragrance. Both brands feature products on this page that provide deep hydration and moisture.

Dermatologic Therapy, 2022

Hada Labo or Shiseido for dry skin?

For dry skin, both Hada Labo and Shiseido are great options, as Lovi rates Hada Labo as Superior and Shiseido as High for dry skin routines. Hada Labo is a popular pick for deep hydration with a gentle, fragrance-free formula, while Shiseido offers luxurious textures that help improve skin radiance.

Dermatologic Therapy, 2022

Hada Labo or Shiseido: which moisturizer is better?

When comparing the moisturizers on this page, Hada Labo is a great choice if you prefer fragrance-free hydration, while Shiseido offers luxurious textures and targeted anti-aging benefits.

Which is more affordable, Hada Labo or Shiseido?

Shiseido has a high price point, whereas Hada Labo offers products known for value and versatility.

Between Hada Labo and Shiseido, which brand is better suited for mature skin?

Both Hada Labo and Shiseido fit mature skin well, with Lovi giving Hada Labo a Superior routine fit and Shiseido a High routine fit. Hyaluronic acid helps maintain skin hydration as skin ages.

Dermatologic Therapy, 2022

How do Hada Labo and Shiseido compare regarding fragrance in their skincare products?

Hada Labo fragrance is absent across the products on this page, whereas Shiseido includes fragrance in the majority of its formulations. This means Hada Labo helps shoppers looking for entirely fragrance-free routines, while Shiseido may introduce strong scents that some reviewers note.

Which brand has better options for addressing dark spots and brightening the skin, Hada Labo or Shiseido?

Hada Labo does better for reducing dark spots and brightening the skin according to reviewer feedback on this page. Shiseido also offers high-fit dark spot options like Eudermine Revitalizing Essence, but Hada Labo features more fragrance-free formulations that help minimize potential skin irritation.

Dermatologic Therapy, 2022

Hada Labo or Shiseido for oily skin?

For oily skin, Hada Labo is a great option because the products on this page have a Lovi fit level of Superior. Shiseido also works well for this skin type with a Lovi fit level of High.

Hada Labo or Shiseido for acne-prone skin?

Hada Labo is a better choice for acne-prone skin, as Lovi rates its brand routine as Superior while Shiseido is High. Hada Labo helps provide deep hydration with fragrance-free formulations that are less likely to irritate sensitive skin compared to Shiseido's often strongly fragranced products.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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