🇮🇹Italy

Anua vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Avène are skincare brands that offer moisturizers, toners, serums, cleansers, and sunscreens. Anua, founded in 2019, features hyaluronic acid, heartleaf, and niacinamide to suit dry skin and oily acne-prone skin, while the French brand Avène, established in 1990, relies on nourishing glycerin for acne-prone skin and oily acne-prone skin. Both labels address aging, dark spots, and blemishes through specialized formulations, though they differ in their foundational ingredients and regional heritage.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular Anua and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Avène products

People Say

AnuaAvène
  • Hydrating & Moisturizing Formulas Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “leaves skin glowing — Anua Heartleaf 77% Clear Pad”
    • “Restores moisture barrier — Avène Cold Cream”
  • Gentle & Non-Irritating Sometimes NotedMostly Mentioned
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “no irritation at all — Avène Hydrance+”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Lightweight & Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Improves Skin Texture & Smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “I've noticed a definite improvement in the fine lines around my eyes — Avène RetrinAL EYES”
  • Brightens Skin & Fades Dark Spots Often MentionedRarely Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Causes Breakouts & Clogging Often MentionedSometimes Noted
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
    • “Broke me out initially — Avène Cleanance Cleansing Gel”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a greasy film — Avène Cold Cream”
    • “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
    • “too shiny — Avène Hydrance+”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • Fragrance & Scent Issues Rarely NotedSometimes Noted
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
    • “The fragrance is very present. — Avène Milk Cleanser”

Anua vs Avène routines for dry skin

See multi-brand routine · 99% fit

Anua vs Avène routines for oily skin

See multi-brand routine · 95% fit

Anua vs Avène routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Avène: which is better?

Both brands offer a High routine fit for almost all skin types on this page, but Anua does better for hydration, texture, and brightening, while Avène is often noted for being gentler and less prone to fragrance issues.

What is the difference between Anua and Avène?

Anua focuses on brightening serums and hydrating toners with key ingredients like niacinamide and hyaluronic acid to improve skin texture, while Avène emphasizes gentle cleansers and soothing care featuring thermal spring water. Reviewers note that Anua helps fade dark spots effectively, whereas Avène is often chosen for calming sensitive skin and reducing irritation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Avène for dry skin?

Both Anua and Avène offer a High Lovi routine fit for dry skin. Anua features hydrating and moisturizing formulas with key ingredients like hyaluronic acid and glycerin, while Avène provides deeply soothing options like its Thermal Spring Water.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Avène: which cleanser is better?

Both Anua and Avène offer cleansers that fit oily, acne-prone, and combination skin at a High level on the products on this page. However, Anua has no products with fragrance listed on this page, whereas several Avène cleansers include fragrance.

Which is more affordable, Anua or Avène?

Price point is not directly mentioned in the page facts for either Anua or Avène, though reviewers sometimes note pricing as a consideration for Avène.

Which brand has more fragrance-free products, Anua or Avène?

Anua has more fragrance-free products, as every product on the Anua page lists no fragrance in its ingredients, whereas 7 of the 15 products on the Avène page contain fragrance.

How do the founding years and countries of origin compare between Anua and Avène?

Anua was founded in 2019 in South Korea, whereas Avène was established earlier in 1990 in France.

Which brand performs better for dry sensitive skin based on the routine fit levels?

Anua performs better for dry sensitive skin, with Lovi giving the products on this page a High fit level compared to Avène's Average fit level.

Anua or Avène for oily skin?

Both Anua and Avène are well suited for oily skin, matching with a High routine fit level on this page. Reviewers note that Anua provides lightweight and fast-absorbing toners and brightening serums, while Avène offers gentle and non-stripping sunscreens and deep-cleaning cleansers.

Anua or Avène: which moisturizer is better?

Both Anua and Avène offer moisturizers with a High routine fit for dry and sensitive skin, but Anua excels in hydrating and moisturizing formulas while Avène is recognized for being gentle and non-irritating. Anua features key ingredients like hyaluronic acid, niacinamide, and ceramides across the products on this page, whereas Avène relies heavily on thermal water and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Avène for sensitive skin?

Both Anua and Avène offer a High Lovi fit for sensitive skin, making them great choices depending on your preferences. Anua products on this page list no fragrance, while some Avène items contain scent.

Anua or Avène: which sunscreen is better?

Both Anua and Avène offer sunscreen products on this page with High fit levels for various skin types, but Anua's Heartleaf Silky Moisture Sun Cream features a fragrance-free formula while Avène includes fragrance options. Avène's Cleanance sunscreen achieves a Superior fit level specifically for oily skin.

Anua or Avène for acne-prone skin?

Both Anua and Avène are a High fit for acne-prone skin on the products on this page. Anua is frequently chosen for its brightening serums and lightweight toners, while Avène is well-liked for its gentle cleansers and soothing formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play