IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics is worth it for dry skin, as Lovi rates the brand-focused routine Superior for dry skin. Confidence in a Cream also rates High for dry skin.
What are IT Cosmetics's best products?
Confidence in a Cream is the best product for mature skin, while Confidence in a Gel Lotion is best for combination skin and Bye Bye Dark Spots Serum is best for oily skin. Lovi rates Confidence in a Cream Superior for mature skin and High for dry skin, and Bye Bye Dark Spots Serum High for oily skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, and Confidence in a Gel Lotion is another option. Lovi rates Confidence in a Cream High for dry skin and Confidence in a Gel Lotion Average.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts, and Lovi rates Confidence in a Cream Average for acne-prone skin while Bye Bye Dark Spots Serum is rated High. These products help maintain a balanced, smooth feel without clogging pores.
Is IT Cosmetics fragrance-free?
No, IT Cosmetics is not entirely fragrance-free, as Confidence in a Cream lists fragrance among its ingredients while the other products on this page do not.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics products feature key ingredients such as niacinamide to help fade dark spots, sodium hyaluronate to support skin hydration, and ceramides to reinforce the skin barrier.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, you start with a serum like Bye Bye Dark Spots Serum and follow with a moisturizer such as Confidence in a Cream or Confidence in a Gel Lotion depending on your skin type. Lovi rates the IT Cosmetics-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products on this page are available in Italy. Prices on the page range from €54.05 to €54.05.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that have pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands offer comparable skincare options for shoppers exploring different ranges.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics-focused routines rate Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, compared to High or Superior for CeraVe-focused routines. Lovi rates the IT Cosmetics-focused routine Superior for dry skin, while the CeraVe-focused routine rates High.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
