IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics provides effective care, with Lovi rating the brand routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The IT Cosmetics products on this page are priced between €53.35 and €54.05.
What are IT Cosmetics's best products?
IT Cosmetics's best products depend on the skin type, with Confidence in a Cream rated Superior for mature skin and Bye Bye Dark Spots Serum rated High for oily skin. Lovi rates the IT Cosmetics routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, as Lovi rates it High for dry skin, while Confidence in a Gel Lotion is rated Average.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts, and Lovi rates the IT Cosmetics-focused routine Superior for acne-prone skin.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free, as the Confidence in a Cream lists fragrance while two other products do not.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics features key ingredients like niacinamide, sodium hyaluronate, and vitamin C across its skincare products. Niacinamide helps control skin aging and pigmentation, while sodium hyaluronate and vitamin C improve skin quality and brightness.
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, apply the Bye Bye Dark Spots Serum first and follow with either Confidence in a Cream or Confidence in a Gel Lotion depending on your skin type. Lovi rates IT Cosmetics routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products are sold in stores in France, with prices ranging from €53.35 to €54.05.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that also have pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options for routines tailored to various skin types.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics-focused routines rate Superior for dry skin, sensitive skin, and acne-prone skin, while CeraVe-focused routines rate High for dry skin and sensitive skin. Lovi rates both brands Superior for oily skin and combination skin.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
