IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics is worth it for shoppers seeking a high-performing routine, as Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The IT Cosmetics products on this page help keep skin soft and balanced, though shoppers should note that Confidence in a Cream includes fragrance.
What are IT Cosmetics's best products?
IT Cosmetics's best products depend on the skin type, with Confidence in a Cream acting as a top moisturizer for mature, dry, and sensitive skin, while Bye Bye Dark Spots Serum works best for oily and acne-prone skin. Lovi rates the overall IT Cosmetics-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, which Lovi rates High for dry skin, followed by Confidence in a Gel Lotion which is rated Average. Glycerin in these formulas helps keep dry skin soft and smooth.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts, as its products on this page include lightweight options like Confidence in a Gel Lotion and Bye Bye Dark Spots Serum that suit acne-prone skin well. Lovi rates the IT Cosmetics-focused routine Superior for acne-prone skin.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free, as Confidence in a Cream lists fragrance while the other two do not.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics products contain ingredients like niacinamide, which helps reduce dark spots, and sodium hyaluronate, which supports skin hydration.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, layer Confidence in a Cream or Confidence in a Gel Lotion to keep skin soft and smooth, and use Bye Bye Dark Spots Serum to help fade dark spots. Lovi rates IT Cosmetics-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products are sold in Australia and priced around A$119.24 on this page. Additional retailers and pricing may vary depending on the specific store.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica, which all have dedicated pages on Lovi.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics is better than CeraVe on Lovi for every skin type, rating Superior for dry, oily, sensitive, combination, and acne-prone skin compared to CeraVe's High fit.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
