IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics is worth it for shoppers seeking reliable skin care, as Lovi rates IT Cosmetics-focused routines Superior across dry, oily, sensitive, combination, and acne-prone skin types. The IT Cosmetics products on this page range from AED 110.00 to AED 210.00.
What are IT Cosmetics's best products?
IT Cosmetics's best products depend on your skin type, with Confidence in a Cream offering Superior fit for mature skin and High fit for dry skin, while Bye Bye Dark Spots Serum provides High fit for oily and acne-prone skin. Lovi rates Confidence in a Gel Lotion High for combination skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best IT Cosmetics moisturizer for dry skin, as Lovi rates it High for dry skin. Confidence in a Gel Lotion is also available on this page, but Lovi rates it Average for dry skin.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts, as Lovi rates acne-prone skin as Average for Confidence in a Cream and Confidence in a Gel Lotion, and High for Bye Bye Dark Spots Serum.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free because Confidence in a Cream lists fragrance.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics features key ingredients like niacinamide, sodium hyaluronate, and glycerin across its formulas. These components help hydrate the face and improve skin texture.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics routine, start with the Bye Bye Dark Spots Serum, then apply Confidence in a Cream for dry skin or Confidence in a Gel Lotion for combination skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products on this page are available in the United Arab Emirates. Prices range from AED 110.00 to AED 210.00.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that also have pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics-focused routines rate Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe-focused routines rate High for dry skin and Superior for the others.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
