IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics provides effective skincare, as Lovi rates the IT Cosmetics-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The IT Cosmetics products on this page are priced between CA$76.00 and CA$80.00.
What are IT Cosmetics's best products?
Confidence in a Cream is the best moisturizer for mature and dry skin, while Bye Bye Dark Spots Serum is the best serum for oily and acne-prone skin. Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, as Lovi rates it High for dry skin while Confidence in a Gel Lotion is rated Average. Glycerin helps boost soft moisture in these formulas.
Does IT Cosmetics cause breakouts?
IT Cosmetics products are unlikely to cause breakouts when you use them on acne-prone skin. Lovi rates the routine and Confidence in a Cream as Superior and Average respectively for acne-prone skin, while Bye Bye Dark Spots Serum rates High.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free, as Confidence in a Cream lists fragrance while the other two do not.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics products contain key ingredients such as niacinamide, which helps reduce dark spots and signs of aging, and sodium hyaluronate, which provides moisture to keep skin soft. Formulas also feature ceramides like ceramide NP to support the skin barrier and glycerin to improve hydration.
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, start with a targeted serum like Bye Bye Dark Spots Serum, then follow with a moisturizer such as Confidence in a Cream or Confidence in a Gel Lotion. Lovi rates the resulting IT Cosmetics routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products on this page are sold in Canada, with prices ranging from CA$76.00 to CA$80.00.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that also have brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics and CeraVe perform similarly for everyday skin needs, as Lovi rates both brands Superior for dry, oily, sensitive, combination, and acne-prone skin.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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