IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
Yes, IT Cosmetics is worth it because Lovi rates the brand routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The IT Cosmetics products on this page help keep skin soft and smooth, and niacinamide in the line helps fade dark spots.
What are IT Cosmetics's best products?
IT Cosmetics offers routines that fit best for dry, oily, sensitive, combination, and acne-prone skin, with Lovi rating the brand-focused routines Superior for all of these skin types. For specific products, Confidence in a Cream is a top pick for mature skin, while Bye Bye Dark Spots Serum is well-suited for oily and acne-prone skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, and Confidence in a Gel Lotion is another option on this page. Lovi rates Confidence in a Cream High for dry skin, while Confidence in a Gel Lotion has an Average fit.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts, as the IT Cosmetics products on this page are generally well-tolerated by skin prone to blemishes. Lovi rates acne-prone skin Superior for IT Cosmetics-focused routines.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free because Confidence in a Cream lists fragrance.
What are the key ingredients in IT Cosmetics products?
The key ingredients in the IT Cosmetics products on this page include niacinamide, sodium hyaluronate, and ceramide np. Niacinamide helps reduce dark spots and smooth skin aging, sodium hyaluronate helps keep skin soft and hydrated, and ceramide np supports the skin barrier.
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, you start with a targeted serum like Bye Bye Dark Spots Serum and follow with a moisturizer suited to your skin type, such as Confidence in a Cream for dry or mature skin and Confidence in a Gel Lotion for combination skin. Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that also have brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options for various skin types and concerns.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics-focused routines generally achieve a higher fit than CeraVe routines across dry, oily, sensitive, combination, and acne-prone skin. Lovi rates IT Cosmetics-focused routines Superior for all these skin types, while CeraVe-focused routines reach High or Superior.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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