IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics provides specialized skincare routines that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin types. The IT Cosmetics products on this page are priced between SAR 234.36 and SAR 308.94, and two out of three list no fragrance.
What are IT Cosmetics's best products?
IT Cosmetics's best products depend on the skin type, as Confidence in a Cream rates Superior for mature skin while Bye Bye Dark Spots Serum rates High for oily and acne-prone skin. Lovi rates the IT Cosmetics routines Superior across dry, oily, sensitive, combination, and acne-prone skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, which Lovi rates High, followed by Confidence in a Gel Lotion, which Lovi rates Average.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts, as its products on this page help balance oily and acne-prone skin with average to high fit levels. Lovi rates the IT Cosmetics-focused routine Superior for acne-prone skin.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free because Confidence in a Cream lists fragrance, while the other two products do not.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics products feature key ingredients such as niacinamide, which helps reduce dark spots and signs of aging, and sodium hyaluronate, which supports skin hydration. Glycerin and ceramide NP are also included to help maintain the skin barrier and moisture.
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics routine, cleanse your skin and then apply the Bye Bye Dark Spots Serum followed by Confidence in a Cream or Confidence in a Gel Lotion to moisturize. Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products on this page are available at stores in Saudi Arabia. Prices range from SAR 234.36 to SAR 308.94, with most falling within this range.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that also have dedicated brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer routine options and products tailored to various skin concerns.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe-focused routines also rate Superior for these skin types. Lovi rates the IT Cosmetics routines slightly higher across all five skin types.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
