IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics is worth it when shoppers want targeted skincare, as Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The IT Cosmetics products on this page are priced from €44.10 to €54.05. Most products on this page list no fragrance.
What are IT Cosmetics's best products?
IT Cosmetics features Confidence in a Cream as its top choice for mature and dry skin, while Bye Bye Dark Spots Serum works best for oily and acne-prone skin. Lovi rates the overall IT Cosmetics-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, and Confidence in a Gel Lotion is another option. Lovi rates Confidence in a Cream High for dry skin and Confidence in a Gel Lotion Average for dry skin.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts, as Lovi rates acne-prone skin as having a Superior fit for IT Cosmetics routines. The individual products on the page, such as Confidence in a Cream, Bye Bye Dark Spots Serum, and Confidence in a Gel Lotion, all show average to high fit levels for acne-prone skin.
Is IT Cosmetics fragrance-free?
The IT Cosmetics products on this page are not entirely fragrance-free, as one out of the three listed products contains fragrance.
What are the key ingredients in IT Cosmetics products?
The key ingredients in the IT Cosmetics products on this page include niacinamide, sodium hyaluronate, and ceramide np. Niacinamide helps reduce dark spots and signs of aging, while sodium hyaluronate and ceramide np improve skin hydration and support the skin barrier.
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, combine Confidence in a Cream or Confidence in a Gel Lotion for daily moisture with Bye Bye Dark Spots Serum. Lovi rates IT Cosmetics-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics is available through stores in the Netherlands, with prices generally ranging from €44.10 to €54.05.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that have pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer a range of products to suit different skin needs.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics provides a superior fit for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin compared to CeraVe. Lovi rates the IT Cosmetics routines as Superior across all these skin types, whereas CeraVe routines reach a High or Superior fit.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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