IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics is worth it for shoppers seeking a complete routine, as Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The IT Cosmetics products on this page include fragrance-free options like Bye Bye Dark Spots Serum and Confidence in a Gel Lotion. Prices for these products on the page range from €34.52 to €43.24.
What are IT Cosmetics's best products?
IT Cosmetics's best products depend on your skin type, with Lovi rating Confidence in a Cream Superior for mature skin and Bye Bye Dark Spots Serum High for oily skin. The IT Cosmetics products on this page generally range in price from €34.52 to €43.24.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer for dry skin, and Confidence in a Gel Lotion is another option. Lovi rates Confidence in a Cream High for dry skin and Confidence in a Gel Lotion Average.
Does IT Cosmetics cause breakouts?
IT Cosmetics products are unlikely to cause breakouts for most skin types, as Lovi rates the brand-focused routines Superior for acne-prone skin. While certain moisturizers like Confidence in a Cream have only an average fit for oily and acne-prone skin, other products such as Bye Bye Dark Spots Serum rate High for oily and acne-prone skin.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free, as Confidence in a Cream lists fragrance.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics products contain ingredients like niacinamide, which helps reduce dark spots, and sodium hyaluronate, which improves skin quality and signs of aging. They also include glycerin and ceramide np to support skin hydration and barrier function.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, you start by applying the Bye Bye Dark Spots Serum, and then you follow it with a moisturizer like Confidence in a Cream or Confidence in a Gel Lotion. Lovi rates the IT Cosmetics-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products on this page are available in Germany, with prices ranging from €34.52 to €43.24.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that also have product pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics-focused routines rate Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe-focused routines rate High for dry skin and Superior for oily skin, sensitive skin, combination skin, and acne-prone skin.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
