IT Cosmetics skincare
IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016.
IT Cosmetics is beloved for its moisturizers and serums, each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care.
This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, use the Lovi app.
Other IT Cosmetics products
Questions and answers
Is IT Cosmetics worth it?
IT Cosmetics is worth it for dry skin, as Lovi rates the brand-focused routine Superior for dry skin. For hydration, Confidence in a Cream is rated Superior for mature skin and High for dry skin.
What are IT Cosmetics's best products?
Confidence in a Cream is the top pick for mature and dry skin, while Bye Bye Dark Spots Serum works best for oily and acne-prone skin. Lovi rates Confidence in a Cream as Superior for mature skin and High for dry skin.
Which IT Cosmetics moisturizer is best for dry skin?
Confidence in a Cream is the best moisturizer on this page for dry skin, where Lovi rates it High, followed by Confidence in a Gel Lotion which Lovi rates Average.
Does IT Cosmetics cause breakouts?
IT Cosmetics is unlikely to cause breakouts for oily and acne-prone skin, as Lovi rates the IT Cosmetics-focused routines Superior for acne-prone skin.
Is IT Cosmetics fragrance-free?
No, the IT Cosmetics products on this page are not all fragrance-free, as Confidence in a Cream lists fragrance.
What are the key ingredients in IT Cosmetics products?
IT Cosmetics products feature key ingredients such as niacinamide to help improve dark spots, sodium hyaluronate to support skin hydration, and ceramides to help strengthen the skin barrier.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
How do I build a IT Cosmetics skincare routine?
To build an IT Cosmetics skincare routine, combine Confidence in a Cream or Confidence in a Gel Lotion for daily moisture with Bye Bye Dark Spots Serum to help target uneven tone. Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy IT Cosmetics, and how much does it cost?
IT Cosmetics products are available from stores in Ireland, with prices starting at €54.05.
What are good alternatives to IT Cosmetics?
Good alternatives to IT Cosmetics that have brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer options that may fit your skin routine.
IT Cosmetics vs CeraVe: which is better?
IT Cosmetics rates better than CeraVe for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, with Lovi rating the IT Cosmetics-focused routines as Superior for all five skin types. For individual items, the IT Cosmetics products on this page include Confidence in a Cream, Bye Bye Dark Spots Serum, and Confidence in a Gel Lotion, with two of the three listing no fragrance.
Who owns IT Cosmetics, and where is it from?
IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016.
Is IT Cosmetics cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free.
Research behind IT Cosmetics's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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