🇮🇪Ireland

Paula's Choice vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and No7 are established skincare brands offering serums, moisturizers, and targeted treatments built around key ingredients like hyaluronic acid, glycerin, and vitamin c. The American brand fits oily skin and mature skin best, utilizing glycerin to significantly increase skin hydration and restore barrier function. Meanwhile, the British brand suits dry skin and mature skin best, employing shea butter to protect the skin and mitigate erythema. While both labels feature products tailored for acne-prone skin, dark spots, and aging concerns, they differ in their foundational formulations and geographic origins.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Paula's Choice and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs No7 products

People Say

Paula's ChoiceNo7
  • Absorption and Lightweight Feel Mostly MentionedMostly Mentioned
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Pores and Texture Mostly MentionedMostly Mentioned
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Glow, Brightening and Anti-Aging Often MentionedMostly Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “visible glow — Paula's Choice C15 Super Booster”
  • Acne and Blemish Control Mostly MentionedRarely Noted
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Stripping Often MentionedOften Mentioned
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Deep Hydration and General Feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “absorbs instantly — No7 Pure Retinol”
  • Packaging and Size Issues Often MentionedSometimes Noted
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • High Price Point and Value Often MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Lack of Visible Results Rarely NotedOften Mentioned
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Unpleasant Scent or Fragrance Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”

Paula's Choice vs No7 routines for dry skin

See multi-brand routine · 98% fit

Paula's Choice vs No7 routines for oily skin

See multi-brand routine · 96% fit

Paula's Choice vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Paula's Choice or No7: which is better?

Paula's Choice is better for acne-prone skin with a Superior Lovi fit level, while No7 is better for dry sensitive skin with a Superior Lovi fit level. Reviewers note that Paula's Choice does better for acne and blemish control, whereas No7 does better for deep hydration and general feel.

What is the difference between Paula's Choice and No7?

Paula's Choice is better for oily and acne-prone skin with fragrance-free formulas, while No7 is better for dry and sensitive skin with strong results in deep hydration and anti-aging. Both brands offer great options for mature skin, combination skin, and skin with dark spots.

Paula's Choice or No7 for dry skin?

No7 has a Superior routine fit for dry skin, whereas Paula's Choice has a High fit. No7 focuses particularly on deep hydration and moisture for dry skin types.

Paula's Choice or No7: which moisturizer is better?

Both brands offer solid moisturizers, but Paula's Choice is better for oily and acne-prone skin, while No7 is better for dry and sensitive skin. Paula's Choice focuses heavily on fragrance-free formulas, whereas some No7 moisturizers include added fragrance.

Which is more affordable, Paula's Choice or No7?

Reviewers of No7 often report issues regarding its high price point and value, while Paula's Choice reviewers mention high price mostly.

Which brand is better for acne and blemish control, Paula's Choice or No7?

Paula's Choice does better for acne and blemish control on the products on this page, offering superior routine fit for acne-prone skin and oily acne-prone skin.

Do Paula's Choice products contain fragrance?

Paula's Choice products on this page list no fragrance in their ingredients.

When were Paula's Choice and No7 founded?

Paula's Choice was founded in 1995 in the United States, and No7 was founded in 1935 in the United Kingdom.

Paula's Choice or No7 for sensitive skin?

No7 is the better fit for sensitive skin, offering a Superior routine fit compared to the High fit provided by Paula's Choice. Retinol may help improve signs of aging in mature skin.

Archives of Dermatology, 2007

Paula's Choice or No7: which sunscreen is better?

Paula's Choice offers the Youth-Extending Daily Hydrating Fluid SPF 50, while No7 features options like the Lift & Luminate Day Cream and the Protect & Perfect Intense Advanced Day Cream. When it comes to sun protection, both brands provide daily sunscreens formulated to help hydrate and defend the skin.

Paula's Choice or No7 for acne-prone skin?

Paula's Choice is better suited for acne-prone skin, achieving a Superior routine fit compared to No7's High fit level. The products on this page help manage breakouts effectively while offering targeted solutions for blemish control.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play