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Beauty of Joseon vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NEOCUTIS are skincare brands that offer serums and moisturizers to nurture the complexion. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid in formulations that suit dry and sensitive skin best, while the Swiss brand utilizes thoughtfully crafted formulas to suit mature, dry, and stressed skin best. Both lines deliver gentle yet effective daily care through restorative properties. Ultimately, Beauty of Joseon and NEOCUTIS differ in their specific origins, targeted skin types, and key active ingredients.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Beauty of Joseon and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NEOCUTIS products

Questions and answers

Beauty of Joseon or NEOCUTIS: which is better?

Beauty of Joseon is the better choice for most shoppers on this page, offering a much wider range of products with High or Superior Lovi fit levels for dry, sensitive, and spot-prone skin. In comparison, the NEOCUTIS lineup on this page is limited to just two products with mostly Average fits.

What is the difference between Beauty of Joseon and NEOCUTIS?

Beauty of Joseon offers a wider selection of items on this page and fits dry, sensitive, and dark-spot-prone skin best, whereas NEOCUTIS features only two products with average or high fits across most skin types. Both brands formulate their products without added fragrance.

Beauty of Joseon or NEOCUTIS: which moisturizer is better?

Beauty of Joseon offers multiple moisturizers with high Lovi fit levels across skin types, whereas NEOCUTIS provides options like lumière that achieve mostly average fit levels. Niacinamide helps reduce cutaneous pigmentation and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Beauty of Joseon or NEOCUTIS?

This page does not provide pricing or affordability information to compare Beauty of Joseon and NEOCUTIS.

Which causes fewer breakouts, Beauty of Joseon or NEOCUTIS?

Beauty of Joseon and NEOCUTIS both offer fragrance-free formulations, but reviewers frequently note that the products on this page for Beauty of Joseon cause breakouts and acne.

Between Beauty of Joseon and NEOCUTIS, which brand offers a wider variety of skincare products on this page?

Beauty of Joseon offers a wider variety of skincare products on this page, featuring eighteen different items compared to NEOCUTIS, which features only two. Lovi rates Beauty of Joseon best for dry skin, sensitive skin, and skin with dark spots.

How do the founding years and countries of origin compare between Beauty of Joseon and NEOCUTIS?

Beauty of Joseon was founded in South Korea in 2016, whereas NEOCUTIS was established in Switzerland in 2003. Both brands are currently owned by larger parent companies.

Which brand has products that achieve a Superior fit level for dry skin?

Beauty of Joseon has products on this page that achieve a Superior fit level for dry skin, whereas NEOCUTIS does not reach this level for any skin type. Key ingredients like niacinamide and hyaluronic acid help provide deep hydration and support skin quality.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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