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The Ordinary vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular The Ordinary and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NEOCUTIS products

Questions and answers

The Ordinary or NEOCUTIS: which is better?

The products on this page from The Ordinary offer a much wider variety of affordable options and specific skin type fits, whereas NEOCUTIS provides only a couple of choices.

What is the difference between The Ordinary and NEOCUTIS?

The Ordinary offers a large range of affordable targeted serums and moisturizers that fit dry and dry sensitive skin best, whereas NEOCUTIS features a smaller selection of specialized anti-aging treatments.

The Ordinary or NEOCUTIS: which moisturizer is better?

The products on this page for The Ordinary offer options like Natural Moisturizing Factors + HA which has a Superior fit for dry skin, while NEOCUTIS provides lumière with an Average fit for dry and mature skin.

Which is more affordable, The Ordinary or NEOCUTIS?

The products on this page from The Ordinary are often mentioned by reviewers as affordable and great value serums.

Which brand has been on the market longer, The Ordinary or NEOCUTIS?

NEOCUTIS has been on the market longer, having been founded in Switzerland in 2003, whereas The Ordinary was founded in Canada in 2016.

Do any products from The Ordinary or NEOCUTIS contain added fragrance?

Every product on this page from both The Ordinary and NEOCUTIS lists no fragrance in its ingredients.

Which brand is owned by Merz Holding GmbH & Co. KG?

NEOCUTIS is owned by Merz Holding GmbH & Co. KG.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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