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Purito vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Principia are two thoughtful skincare brands known for gentle, precise formulas that cultivate a healthy complexion. The Korean brand, founded in 2017, offers comforting moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best, with standout options like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Meanwhile, the second brand focuses on cleansers and targeted solutions that suit balanced to oily skin best, featuring standout products like the Gel de Limpeza GL-01. While both provide reliable daily care, they differ primarily in their preferred skin types and signature formulations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Principia products

Questions and answers

Purito or Principia: which is better?

Purito is much better than Principia because the products on this page offer far broader options, achieving Superior and High Lovi fit levels across many skin types.

What is the difference between Purito and Principia?

Purito offers a wide range of products with High to Superior Lovi fit levels for dry, sensitive, and dry sensitive skin types, whereas Principia only features a single cleanser on this page with lower fit levels for those skin types.

Which is more affordable, Purito or Principia?

The page does not provide pricing information for either Purito or Principia, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or Principia?

Purito offers a much wider range of products on this page with better fit levels for acne-prone skin, such as its Centella Unscented Serum which has a Superior Lovi fit, whereas Principia only features one cleanser with a Low fit for acne-prone skin.

When were Purito and Principia founded and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Principia was founded in 2020 and is owned by Viziera Participacoes Ltda.

Which brand offers products with a Superior Lovi fit level for dry skin, Purito or Principia?

Purito offers products with a Superior Lovi fit level for dry skin, whereas Principia has no products listed with this fit for dry skin on this page.

Do any products from Purito or Principia contain fragrance in their ingredients?

No, every product on this page from both Purito and Principia lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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