🇮🇪Ireland

Purito vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Principia are two thoughtful skincare brands known for gentle, precise formulas that cultivate a healthy complexion. The Korean brand, founded in 2017, offers comforting moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best, with standout options like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Meanwhile, the second brand focuses on cleansers and targeted solutions that suit balanced to oily skin best, featuring standout products like the Gel de Limpeza GL-01. While both provide reliable daily care, they differ primarily in their preferred skin types and signature formulations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Purito and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Principia products

Questions and answers

Purito or Principia: which is better?

Purito offers a much larger selection of products on this page, with Lovi fit levels reaching Superior for several items across dry, sensitive, and acne-prone skin types, whereas Principia lists only a single cleanser with lower fit levels.

What is the difference between Purito and Principia?

Purito offers a wide range of products with High to Superior Lovi fit levels across skin types, whereas the products on this page for Principia only include a single cleanser with lower fit ratings. Reviewers note that Purito delivers lightweight, soothing, and fragrance-free moisturizers and serums. Both brands list no fragrance in their ingredients on this page.

Which is more affordable, Purito or Principia?

This page does not contain pricing information to compare the affordability of Purito and Principia.

Which causes fewer breakouts, Purito or Principia?

Purito is better for avoiding breakouts because the products on this page achieve High to Superior fit levels for acne-prone skin, whereas Principia's cleanser has a Low fit level for acne-prone skin. Reviewers also mention that Purito's moisturizers are acne-safe, while every product on this page for both brands lists no fragrance in its ingredients.

When were Purito and Principia founded and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Principia was founded in 2020 and is owned by Viziera Participacoes Ltda.

How does the Lovi fit level of Purito's Oat-in Calming Gel Cream compare for sensitive skin versus oily skin?

Purito's Oat-in Calming Gel Cream has a High Lovi fit level for sensitive skin, whereas its fit level for oily skin is Average.

What products are included in the Purito-focused morning routine for dry skin?

The Purito-focused morning routine for dry skin includes Hydrating Facial Cleanser, Centella Unscented Toner, Deep Sea Pure Water Cream, and Daily Soft Touch Sunscreen.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play