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Purito vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Principia are two thoughtful skincare brands known for gentle, precise formulas that cultivate a healthy complexion. The Korean brand, founded in 2017, offers comforting moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best, with standout options like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Meanwhile, the second brand focuses on cleansers and targeted solutions that suit balanced to oily skin best, featuring standout products like the Gel de Limpeza GL-01. While both provide reliable daily care, they differ primarily in their preferred skin types and signature formulations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Principia products

Questions and answers

Purito or Principia: which is better?

Purito is the better choice on this page, offering a wide range of fragrance-free products with High to Superior Lovi fit levels for sensitive and dry skin. Principia features only one product here, which has lower fit ratings.

What is the difference between Purito and Principia?

Purito offers a wide range of products that achieve High to Superior Lovi fit levels across multiple skin types, whereas Principia is only represented by a single cleanser on this page with Average to Caution fit levels.

Which is more affordable, Purito or Principia?

This page does not compare prices for Purito and Principia, so affordability cannot be determined from the available facts.

Which causes fewer breakouts, Purito or Principia?

Purito causes fewer breakouts on this page because its products achieve High or Superior Lovi fit levels for acne-prone skin, whereas Principia's single cleanser reaches only a Low fit.

Which brand has more fragrance-free products, Purito or Principia?

Both Purito and Principia offer only fragrance-free products on this page, as every single item listed for both brands contains no fragrance in its ingredients.

Which skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, dry sensitive skin, and sensitive skin best.

When was Purito founded and who owns it?

Purito was founded in South Korea in 2017 and has been owned by Corstone Capital since 2022.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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