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Purito vs Principia

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and Principia are two distinct skincare brands recognized for their purposeful product formulations and gentle care. Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022, cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more that rely on gentle formulas. Principia is widely loved for its thoughtful cleansers and precise formulas. While the former suits dry skin and sensitive skin best, offering soothing daily care with standout items like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin, the latter suits balanced to oily skin best, featuring standout products like the Gel de Limpeza GL-01 for acne-prone skin to maintain a healthy, balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Principia products

Questions and answers

Purito or Principia: which is better?

Purito offers a much wider range of products with High to Superior Lovi fit levels across multiple skin types, whereas Principia has only one product on this page with lower fit ratings. Reviewers note that Purito's moisturizers are lightweight and soothing, making them a popular choice for sensitive and dry skin.

What is the difference between Purito and Principia?

Purito offers a wide range of products with High to Superior Lovi fit levels for dry and sensitive skin, whereas Principia has only one cleanser on this page with lower fit levels for those skin types.

Which is more affordable, Purito or Principia?

The provided page facts do not mention the prices of products from Purito or Principia, so affordability cannot be compared here.

Which causes fewer breakouts, Purito or Principia?

Purito is much better suited for acne-prone skin on this page, offering several products with High or Superior fit levels, whereas Principia's featured cleanser has a Low fit for acne-prone skin.

When were Purito and Principia founded and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Principia was founded in 2020 and is owned by Viziera Participap玫es Ltda.

Which brand offers a wider variety of product types, such as sunscreens and eye creams, on this page?

Purito offers a much wider variety of product types on this page, including sunscreens, eye creams, toners, and multiple serums, while Principia only features a single cleanser.

How does the Lovi fit level for dry skin compare between Purito's moisturizers and Principia's cleanser?

Purito offers a High to Superior Lovi fit level for dry skin across its moisturizers on this page, whereas Principia's cleanser carries a Caution fit level for dry skin. Reviewers mostly mention that Purito's moisturizers are lightweight and soothing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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