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Purito vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Principia are two distinct skincare brands recognized for their purposeful product formulations and gentle care. Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022, cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more that rely on gentle formulas. Principia is widely loved for its thoughtful cleansers and precise formulas. While the former suits dry skin and sensitive skin best, offering soothing daily care with standout items like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin, the latter suits balanced to oily skin best, featuring standout products like the Gel de Limpeza GL-01 for acne-prone skin to maintain a healthy, balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Principia products

Questions and answers

Purito or Principia: which is better?

Purito is much better than Principia because the products on this page offer a wide variety of gentle, fragrance-free items with High to Superior Lovi fit levels across nearly all skin types. In contrast, Principia lists only a single cleanser with lower fit levels for dry and sensitive skin.

What is the difference between Purito and Principia?

Purito offers a wide range of products with High to Superior Lovi fit levels for dry and sensitive skin, whereas Principia has only one cleanser on this page with Average to Caution fit levels. Reviewers mention that Purito's moisturizers are lightweight and soothing, while its products on this page list no fragrance.

Which is more affordable, Purito or Principia?

This page does not contain pricing information for either Purito or Principia, so it is not possible to say which brand is more affordable.

Which causes fewer breakouts, Purito or Principia?

Purito is much better for breakout-prone skin because the products on this page achieve High to Superior fit levels for acne-prone skin, whereas Principia's cleanser rates only Low. Reviewers also note that Purito's moisturizers are acne-safe and barrier-supporting.

Which brand has more products listed on the comparison page?

Purito has more products on this page than Principia, offering a wide range of moisturizers, serums, and sunscreens.

What are the founding years and countries of origin for Purito and Principia?

Purito was founded in South Korea in 2017, while Principia was founded in 2020 with its country of origin not listed.

Which skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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