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Purito vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Principia are two distinct skincare brands recognized for their purposeful product formulations and gentle care. Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022, cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more that rely on gentle formulas. Principia is widely loved for its thoughtful cleansers and precise formulas. While the former suits dry skin and sensitive skin best, offering soothing daily care with standout items like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin, the latter suits balanced to oily skin best, featuring standout products like the Gel de Limpeza GL-01 for acne-prone skin to maintain a healthy, balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Principia products

Questions and answers

Purito or Principia: which is better?

Purito is a better choice for most shoppers on this page, as Lovi rates its products with High to Superior fit across dry, sensitive, and dry sensitive skin types, whereas Principia offers only a single cleanser with lower ratings.

What is the difference between Purito and Principia?

Purito offers a wide range of products with High to Superior Lovi fit levels for dry and sensitive skin, whereas the products on this page for Principia show much lower fit levels like Caution and Average for dry and sensitive skin. Reviewers note that Purito delivers lightweight, soothing, and acne-safe moisturizers without fragrance, while Principia only features a single cleanser on this page.

Which is more affordable, Purito or Principia?

The page does not provide pricing information for either Purito or Principia, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or Principia?

Purito is a better fit for acne-prone skin on this page, with several products rated High or Superior for acne-prone skin, whereas Principia has a low fit for acne-prone skin.

In what countries and years were Purito and Principia founded?

Purito was founded in South Korea in 2017, while the founding country for Principia, established in 2020, is not specified on the page.

Which brand offers products suitable for dry skin according to their brand-focused routines?

Purito offers products suitable for dry skin, as dry skin is listed among the skin types the brand fits best by its brand-focused routines, while Principia does not feature any brand-focused routines for dry skin on this page.

Do either Purito or Principia include fragrance in their product ingredients?

Every product on this page for both Purito and Principia lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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