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Purito vs DHC

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and DHC are well-regarded skincare brands offering gentle and nourishing formulations for daily routines. The former is a Korean brand known for thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best. The latter is a Japanese brand celebrated for effective makeup removers and nourishing formulas that cater to dry, normal, combination, and oily skin. While both provide reliable care, they differ in their specific ingredient profiles and geographic heritage.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito is the better choice on this page because it offers a much wider variety of products with High and Superior Lovi fit levels across skin types, whereas DHC only features two cleansing oils. Reviewers also note that Purito products provide lightweight, soothing moisture.

Indian Journal of Pharmaceutical Sciences, 2016

What is the difference between Purito and DHC?

Purito offers a wide range of skincare items like moisturizers and serums that Lovi rates as Superior or High for sensitive and dry skin, while DHC focuses primarily on makeup removers such as cleansing oils. Both brands ensure that every product on this page lists no fragrance in its ingredients.

Which is more affordable, Purito or DHC?

This page does not compare the prices or affordability of Purito and DHC products.

Which causes fewer breakouts, Purito or DHC?

Purito has products on this page with a High fit for acne-prone skin, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen, while DHC also offers acne-safe choices like the Pore Cleansing Oil.

When were Purito and DHC founded and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while DHC was founded in Japan in 1980 and is owned by ORIX Corporation.

How do the Lovi fit levels for makeup removers compare between Purito and DHC?

Purito features the From Green Cleansing Oil, which has a High Lovi fit level for dry, dry sensitive, skin with dark spots, mature, sensitive, and combination skin, and an Average fit for oily skin and acne-prone skin. DHC offers two makeup removers where the Deep Cleansing Oil has High and Average fits depending on skin type, while the Pore Cleansing Oil reaches a Superior Lovi fit for sensitive skin and High fits for all other skin types.

Do Purito and DHC products contain fragrance?

Every product on this page for both Purito and DHC lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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