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Purito vs DHC

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and DHC are well-regarded skincare brands originating from Korea and Japan, respectively. The former is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas that suit dry and sensitive skin best, whereas the latter is beloved for effective makeup removers and nourishing formulas that suit dry, normal, combination, and oily skin best. While the Korean brand relies on ingredients like centella for soothing daily care, the Japanese brand continues to offer reliable daily care for a balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito is a better fit than DHC for dry, sensitive, and dry sensitive skin types on this page. Reviewers note that Purito offers lightweight, soothing, and barrier-supporting moisturizers.

What is the difference between Purito and DHC?

Purito offers a much larger variety of products on this page like the Centella Unscented Serum and Daily Soft Touch Sunscreen with High to Superior Lovi fits for dry and sensitive skin, whereas DHC only features two makeup removers.

Which is more affordable, Purito or DHC?

This page does not provide pricing information for either Purito or DHC, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or DHC?

Purito has multiple products on this page rated High or Superior for acne-prone skin, while DHC has fewer choices with a High fit for acne-prone skin.

Which brand has been around longer, Purito or DHC?

DHC has been around longer, having been founded in Japan in 1980, whereas Purito was founded in South Korea in 2017.

Do any products from either Purito or DHC contain fragrance?

Every product on this page from both Purito and DHC lists no fragrance in its ingredients.

How do the founding countries and current parent companies of Purito and DHC compare?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas DHC was founded in 1980 in Japan and is owned by ORIX Corporation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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