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Purito vs DHC

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and DHC are well-regarded skincare brands originating from Korea and Japan, respectively. The former is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas that suit dry and sensitive skin best, whereas the latter is beloved for effective makeup removers and nourishing formulas that suit dry, normal, combination, and oily skin best. While the Korean brand relies on ingredients like centella for soothing daily care, the Japanese brand continues to offer reliable daily care for a balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito is a better fit for dry and sensitive skin because Lovi rates its products as High or Superior for those skin types, while the products on this page list no fragrance in their ingredients.

What is the difference between Purito and DHC?

Purito offers a wide range of products like serums and moisturizers with high Lovi fit levels for sensitive and dry skin, whereas DHC features cleansing oils.

Which is more affordable, Purito or DHC?

The products on this page do not list pricing information, so a comparison of affordability cannot be made between Purito and DHC.

Which causes fewer breakouts, Purito or DHC?

Purito has a High fit level for acne-prone skin on several products like the Centella Unscented Toner and Daily Soft Touch Sunscreen, while DHC also offers high acne-safe options such as the Pore Cleansing Oil.

When were Purito and DHC founded and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while DHC was founded in Japan in 1980 and is owned by ORIX Corporation.

How do the Lovi fit levels for dry skin compare between Purito's moisturizers and DHC's cleansing oils?

Purito's moisturizers have a High or Superior Lovi fit for dry skin, whereas DHC's cleansing oils have a High fit for dry skin. Reviewers mostly mention that Purito offers lightweight, soothing, and calming moisturizers.

What do reviewers generally say about the performance of Purito's moisturizers and serums?

Reviewers generally mention that Purito's moisturizers are lightweight, soothing, and calming, while its serums are gentle and lightweight. At the same time, reviewers sometimes note that the moisturizers provide insufficient moisture and that the serums experience performance and finish issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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