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Purito vs DHC

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and DHC are well-regarded skincare brands originating from Korea and Japan, respectively. The former is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas that suit dry and sensitive skin best, whereas the latter is beloved for effective makeup removers and nourishing formulas that suit dry, normal, combination, and oily skin best. While the Korean brand relies on ingredients like centella for soothing daily care, the Japanese brand continues to offer reliable daily care for a balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito is better for dry and sensitive skin because the products on this page achieve superior Lovi fit levels for those skin types, whereas DHC has no specific skin types it fits best according to its routines.

What is the difference between Purito and DHC?

Purito offers a wide range of skincare items like serums, sunscreens, and moisturizers that Lovi rates best for dry and sensitive skin, whereas DHC features cleansing oils. Every product across both brands on this page lists no fragrance in its ingredients.

Which is more affordable, Purito or DHC?

This page does not provide pricing information to compare the affordability of Purito and DHC.

Which causes fewer breakouts, Purito or DHC?

Purito has products on this page with High or Superior Lovi fit levels for acne-prone skin, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen. Reviewers also mostly mention that the products on this page include acne-safe moisturizers. In comparison, DHC has High fit levels for acne-prone skin on products like its Pore Cleansing Oil.

Which brand was founded earlier, Purito or DHC?

DHC was founded earlier than Purito, starting in Japan in 1980 compared to Purito which was founded in South Korea in 2017.

Do any of the products from Purito or DHC contain fragrance?

Every product on this page from both Purito and DHC lists no fragrance in its ingredients.

How does the Lovi fit level of the Deep Cleansing Oil compare between Purito and DHC?

For Deep Cleansing Oil, DHC is the only brand listed with this specific product name and has a High Lovi fit for dry skin and dry sensitive skin, and an Average fit for other skin types. Purito offers a similar product called From Green Cleansing Oil, which also achieves High Lovi fit levels for dry and dry sensitive skin along with several other skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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