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Purito vs DHC

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and DHC are well-regarded skincare brands originating from Korea and Japan, respectively. The former is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas that suit dry and sensitive skin best, whereas the latter is beloved for effective makeup removers and nourishing formulas that suit dry, normal, combination, and oily skin best. While the Korean brand relies on ingredients like centella for soothing daily care, the Japanese brand continues to offer reliable daily care for a balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito offers a much larger selection of skincare products on this page with higher Lovi fit levels across skin types, whereas DHC features only two cleansers. Reviewers note that Purito's moisturizers are lightweight, soothing, and barrier-supporting.

What is the difference between Purito and DHC?

Purito offers a broad range of moisturizers, serums, toners, sunscreens, and makeup removers that Lovi rates up to Superior for dry and sensitive skin, whereas DHC features only makeup removers on this page.

Which is more affordable, Purito or DHC?

Neither Purito nor DHC can be called more affordable because the products on this page do not list pricing information.

Which causes fewer breakouts, Purito or DHC?

Purito fits acne-prone skin better than DHC, as several Purito products on this page achieve High or Superior Lovi fit levels for acne-prone skin while DHC cleansing oils reach only Average fit.

When were Purito and DHC founded and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while DHC was founded in Japan in 1980 and is owned by ORIX Corporation.

Do Purito and DHC include fragrance in their products?

Both brands omit fragrance from every product on this page, as neither Purito nor DHC lists any artificial scent in their ingredients.

Which brand offers more products for dry skin according to the provided data?

Purito offers more products for dry skin on this page, with nine items compared to DHC's two.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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