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Purito vs DHC

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and DHC are well-regarded skincare brands offering gentle and nourishing formulations for daily routines. The former is a Korean brand known for thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best. The latter is a Japanese brand celebrated for effective makeup removers and nourishing formulas that cater to dry, normal, combination, and oily skin. While both provide reliable care, they differ in their specific ingredient profiles and geographic heritage.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito fits dry, dry sensitive, and sensitive skin best, with high or superior Lovi fit levels across most products on this page and no fragrance listed. DHC offers fewer options on this page, and every product on this page also lists no fragrance.

What is the difference between Purito and DHC?

Purito offers a wide range of products including moisturizers and serums that Lovi rates as superior or high for dry and sensitive skin, whereas DHC is featured primarily for cleansing oils. Reviewers note that Purito's moisturizers are lightweight and soothing, and every product from both brands lists no fragrance in its ingredients.

Which is more affordable, Purito or DHC?

This page does not contain pricing information, so it is not possible to say whether Purito or DHC is more affordable.

Which causes fewer breakouts, Purito or DHC?

Purito has products on this page with superior and high Lovi fit levels for acne-prone skin, whereas DHC has only high and average fits. Reviewers note that Purito offers acne-safe moisturizers.

When were Purito and DHC founded and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas DHC was founded in Japan in 1980 and is owned by ORIX Corporation.

Do any of the Purito or DHC products listed on this page contain fragrance?

No, every product on this page for both Purito and DHC lists no fragrance in its ingredients.

Which Purito products achieve a Superior fit level for dry skin?

For dry skin, the Purito products on this page that achieve a Superior fit level are Centella Unscented Serum, Daily Soft Touch Sunscreen, and Deep Sea Pure Water Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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