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Purito vs DHC

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and DHC are well-regarded skincare brands offering gentle and nourishing formulations for daily routines. The former is a Korean brand known for thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best. The latter is a Japanese brand celebrated for effective makeup removers and nourishing formulas that cater to dry, normal, combination, and oily skin. While both provide reliable care, they differ in their specific ingredient profiles and geographic heritage.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

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This page compares some of the most popular Purito and DHC products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs DHC products

Questions and answers

Purito or DHC: which is better?

Purito is the better choice on this page because it offers a wide variety of gentle products, such as lightweight moisturizers and unscented serums, that fit dry, sensitive, and dry sensitive skin best with High to Superior levels of Lovi fit.

What is the difference between Purito and DHC?

Purito offers a wide range of skincare products like serums, sunscreens, and moisturizers that Lovi rates as High to Superior for sensitive and dry skin, while DHC features cleansing oils on this page. Reviewers often mention Purito's lightweight and soothing moisturizers.

Which is more affordable, Purito or DHC?

The products on this page do not list pricing information, so a comparison of affordability cannot be made between Purito and DHC.

Which causes fewer breakouts, Purito or DHC?

Purito offers a wider range of products on this page with high or superior Lovi fit levels for acne-prone skin, including the Centella Unscented Toner and Daily Soft Touch Sunscreen. DHC features fewer products on this page, and its Deep Cleansing Oil achieves only an average fit for acne-prone skin.

When were Purito and DHC founded and which companies own them now?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital. DHC was founded in Japan in 1980 and is owned by ORIX Corporation.

Which brand offers more products on the page, and what are their names?

Purito offers more products on the page, with names including Oat-in Calming Gel Cream, Mighty Bamboo Panthenol Cream, Centella Unscented Serum, Daily Soft Touch Sunscreen, From Green Cleansing Oil, Deep Sea Pure Water Cream, Centella Unscented Toner, Wonder Releaf Centella Eye Cream, and Pure Vitamin C Serum.

How do the Lovi fit levels for dry skin compare between Purito's Deep Cleansing Oil equivalent and DHC's Deep Cleansing Oil?

Purito's From Green Cleansing Oil has a High Lovi fit level for dry skin, matching DHC's Deep Cleansing Oil which also has a High fit level for dry skin. Both makeup removers work well for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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