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Purito vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Anessa are beloved Asian skincare lines offering gentle moisturizers, serums, and sunscreens, as well as makeup removers. The former is known for thoughtful formulas built upon ingredients like centella, suiting dry skin and dry sensitive skin best with its deeply comforting solutions. Meanwhile, the latter is known for advanced sunscreens and sophisticated formulas that suit all skin types best with reliable daily protection. These brands differ primarily in their formulation focus and ideal skin matches, providing distinct yet careful approaches to daily care.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Purito and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Anessa products

Questions and answers

Purito or Anessa: which is better?

Purito is a better choice for dry and sensitive skin, where Lovi rates its products as Superior, while Anessa focuses mainly on sunscreens with High or Average fits. Purito also offers a fragrance-free range that helps soothe skin.

Indian Journal of Pharmaceutical Sciences, 2016

What is the difference between Purito and Anessa?

Purito offers a wide range of skincare products that Lovi rates as Superior or High for dry, sensitive, and mature skin, while Anessa focuses entirely on sunscreens that Lovi rates as High for oily and combination skin. Every product on this page from both brands lists no fragrance in its ingredients.

Purito or Anessa: which sunscreen is better?

For sunscreens, Purito Daily Soft Touch Sunscreen has a Superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin, while Anessa options have Average to High fits for those skin types.

Which is more affordable, Purito or Anessa?

This page does not contain pricing information, so a comparison of affordability between Purito and Anessa cannot be made.

Which causes fewer breakouts, Purito or Anessa?

Purito has products on this page with a High fit for acne-prone skin, such as the Mighty Bamboo Panthenol Cream, while Anessa has sunscreens with a High fit for acne-prone skin. Panthenol helps support the skin barrier.

American Journal of Clinical Dermatology, 2002

Which brand has been on the market longer, Purito or Anessa?

Anessa has been on the market longer, having been founded in Japan in 1992, whereas Purito was founded in South Korea in 2017.

Do any products from Purito or Anessa contain fragrance?

No, every product from both Purito and Anessa on this page lists no fragrance in its ingredients.

Which skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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