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Purito vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Anessa are distinct East Asian skincare brands defined by their specialized approaches to daily nourishment and defense. The Korean brand, founded in 2017, relies on gentle formulas featuring key ingredients like Centella to offer soothing care that suits dry and sensitive skin best, while the Japanese brand, founded in 1992, is widely loved for advanced sunscreens with sophisticated formulas designed to suit all skin types best. Choosing between them ultimately depends on whether one seeks calming daily moisture or reliable sun protection.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Purito and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Anessa products

Questions and answers

Purito or Anessa: which is better?

Purito is better for dry and sensitive skin because Lovi rates its products as High or Superior for those skin types, whereas Anessa's sunscreens only reach Average fit for dry and dry sensitive skin.

What is the difference between Purito and Anessa?

Purito offers a wide range of moisturizers, serums, toners, and sunscreens that Lovi rates as High to Superior for dry, sensitive, and dry sensitive skin, whereas Anessa focuses purely on sunscreens with average to high fits for those same skin types. Both brands feature fragrance-free formulations across their products on this page.

Purito or Anessa: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, and sensitive skin at a Superior level, while Anessa sunscreens fit those same skin types at an Average level.

Which is more affordable, Purito or Anessa?

This page does not provide pricing information to compare the affordability of Purito and Anessa.

Which causes fewer breakouts, Purito or Anessa?

Purito has a High Lovi fit for acne-prone skin on several products on this page, whereas Anessa has a High fit on its sunscreens, meaning both brands offer options that help manage breakouts. Reviewers mention that Purito's moisturizers are acne-safe.

Which brand has been on the market longer, Purito or Anessa?

Anessa has been on the market longer, having been founded in Japan in 1992, whereas Purito was founded in South Korea in 2017.

Do any products from Purito or Anessa contain fragrance?

Every product on this page from both Purito and Anessa lists no fragrance in its ingredients.

Which brand offers a cleansing oil, Purito or Anessa?

Purito offers a cleansing oil among the products on this page, while Anessa features only sunscreens. Lovi rates the Purito cleansing oil as High for dry skin and sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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