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Purito vs Anessa

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and Anessa are distinct East Asian skincare brands defined by their specialized approaches to daily nourishment and defense. The Korean brand, founded in 2017, relies on gentle formulas featuring key ingredients like Centella to offer soothing care that suits dry and sensitive skin best, while the Japanese brand, founded in 1992, is widely loved for advanced sunscreens with sophisticated formulas designed to suit all skin types best. Choosing between them ultimately depends on whether one seeks calming daily moisture or reliable sun protection.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Purito and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Anessa products

Questions and answers

Purito or Anessa: which is better?

Purito is better suited for dry and sensitive skin types, as Lovi rates its products with High to Superior fit levels for these skin needs and the brand offers targeted routines for them. Anessa focuses primarily on sunscreens with High fits for oily and combination skin, but only Average fits for dry and sensitive skin.

What is the difference between Purito and Anessa?

Purito offers a broad range of products that Lovi rates with Superior and High fit levels for dry and sensitive skin, while Anessa focuses purely on sunscreens with High and Average fits for these skin types. Reviewers often mention Purito for its lightweight, soothing, and barrier-supporting moisturizers.

Purito or Anessa: which sunscreen is better?

For sunscreens, Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin at a Superior level, while Anessa's sunscreens fit them at an Average or High level.

Which is more affordable, Purito or Anessa?

This page does not contain pricing information, so it is not possible to tell whether Purito or Anessa is more affordable.

Which causes fewer breakouts, Purito or Anessa?

Purito features multiple products with Superior Lovi fit for acne-prone skin, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen. In contrast, Anessa products on this page only reach a High fit for acne-prone skin.

When were Purito and Anessa founded, and which companies own them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Anessa was founded in Japan in 1992 and is owned by Shiseido Company, Limited.

How do the sunscreen product offerings and their skin type fits compare between Purito and Anessa?

Purito offers the Daily Soft Touch Sunscreen, which Lovi rates as a Superior fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, and a High fit for oily acne-prone skin, oily skin, and combination skin. In comparison, Anessa offers the Perfect UV Sunscreen Skincare Milk and Perfect UV Sunscreen Skincare Gel, both of which Lovi rates as a High fit for oily skin, skin with dark spots, combination skin, mature skin, acne-prone skin, and oily acne-prone skin, but only an Average fit for sensitive skin, dry sensitive skin, and dry skin.

What do reviewers commonly say about the lightweight and soothing properties of Purito products?

Reviewers commonly note that Purito offers lightweight, soothing, and calming moisturizers, along with gentle and lightweight serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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