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Purito vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Anessa are beloved Asian skincare lines offering gentle moisturizers, serums, and sunscreens, as well as makeup removers. The former is known for thoughtful formulas built upon ingredients like centella, suiting dry skin and dry sensitive skin best with its deeply comforting solutions. Meanwhile, the latter is known for advanced sunscreens and sophisticated formulas that suit all skin types best with reliable daily protection. These brands differ primarily in their formulation focus and ideal skin matches, providing distinct yet careful approaches to daily care.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Purito and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Anessa products

Questions and answers

Purito or Anessa: which is better?

Purito is better for dry and sensitive skin, where Lovi gives its products a High to Superior fit, whereas Anessa is more suited for oily skin with a High fit. Purito features fragrance-free lightweight and soothing moisturizers that shoppers like.

Indian Journal of Pharmaceutical Sciences, 2016

What is the difference between Purito and Anessa?

Purito offers a wide range of products including moisturizers, sunscreens, and serums, with Lovi giving its Centella Unscented Toner and Daily Soft Touch Sunscreen Superior fit levels for acne-prone and sensitive skin. In contrast, Anessa focuses on sunscreens like the Perfect UV Sunscreen Skincare Milk, which receives a High fit level for oily skin but only an Average fit level for sensitive and dry skin.

Purito or Anessa: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, and sensitive skin at a Superior level, while Anessa sunscreens fit those same skin types at an Average level. Both brands list no fragrance in their sunscreen ingredients.

Which is more affordable, Purito or Anessa?

This page does not provide pricing or affordability information to compare Purito and Anessa.

Which causes fewer breakouts, Purito or Anessa?

Purito is a better choice for acne-prone skin because Lovi rates its Centella Unscented Toner and Daily Soft Touch Sunscreen as having a Superior fit for acne-prone skin, whereas Anessa's sunscreens receive a High fit. Purito's products on this page are also noted by reviewers as being acne-safe and barrier-supporting moisturizers.

Which brand has been around longer, Purito or Anessa?

Anessa has been around longer than Purito, having been founded in Japan in 1992 compared to Purito's founding in South Korea in 2017.

Do any of the products from Purito or Anessa contain fragrance?

Every product on this page from both Purito and Anessa lists no fragrance in its ingredients.

Which skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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