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Purito vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Anessa are distinct East Asian skincare brands defined by their specialized approaches to daily nourishment and defense. The Korean brand, founded in 2017, relies on gentle formulas featuring key ingredients like Centella to offer soothing care that suits dry and sensitive skin best, while the Japanese brand, founded in 1992, is widely loved for advanced sunscreens with sophisticated formulas designed to suit all skin types best. Choosing between them ultimately depends on whether one seeks calming daily moisture or reliable sun protection.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

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This page compares some of the most popular Purito and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Anessa products

Questions and answers

Purito or Anessa: which is better?

Purito has a wider range of products that Lovi rates as High or Superior for dry and sensitive skin, whereas Anessa focuses mainly on sunscreens with average to high fits. Both brands list no fragrance in the products on this page.

What is the difference between Purito and Anessa?

Purito offers a broad range of fragrance-free moisturizers, serums, toners, sunscreens, and makeup removers that Lovi rates best for dry, sensitive, and dry sensitive skin, whereas Anessa focuses on fragrance-free sunscreens.

Purito or Anessa: which sunscreen is better?

For sunscreens, Purito offers a Superior fit for dry skin, dry sensitive skin, skin with dark spots, and sensitive skin with its Daily Soft Touch Sunscreen, while Anessa has a High fit for oily skin, skin with dark spots, and combination skin with its Perfect UV Sunscreen Skincare Milk and Gel.

Which is more affordable, Purito or Anessa?

Neither Purito nor Anessa has pricing information listed on this page, so affordability cannot be compared here.

Which causes fewer breakouts, Purito or Anessa?

Purito has a High Lovi fit for acne-prone skin with several products like the Centella Unscented Serum and Daily Soft Touch Sunscreen, while Anessa has an Average to High fit for acne-prone skin depending on the sunscreen.

When was Purito founded compared to Anessa, and who owns each brand?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas Anessa was founded earlier in 1992 in Japan and is owned by Shiseido Company, Limited.

Do any products from Purito or Anessa contain fragrance in their ingredients?

Every product from both Purito and Anessa on this page lists no fragrance in its ingredients.

Which skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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