🇮🇹Italy

Purito vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Anessa are distinct East Asian skincare brands defined by their specialized approaches to daily nourishment and defense. The Korean brand, founded in 2017, relies on gentle formulas featuring key ingredients like Centella to offer soothing care that suits dry and sensitive skin best, while the Japanese brand, founded in 1992, is widely loved for advanced sunscreens with sophisticated formulas designed to suit all skin types best. Choosing between them ultimately depends on whether one seeks calming daily moisture or reliable sun protection.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

anessaco.comen.wikipedia.orgcorp.shiseido.comhappi.com

This page compares some of the most popular Purito and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Anessa products

Questions and answers

Purito or Anessa: which is better?

Purito is a better fit for dry and sensitive skin, where Lovi rates its products as High to Superior. Anessa is more focused on sunscreens with average to high fits for those skin types.

What is the difference between Purito and Anessa?

Purito is a South Korean brand founded in 2017 that offers a wide range of products including moisturizers, serums, and sunscreens, while Anessa is a Japanese brand founded in 1992 that specializes in sunscreens. Lovi rates Purito as having a High to Superior fit for dry and sensitive skin types, whereas Anessa's sunscreens achieve High fits for oily and combination skin types.

Purito or Anessa: which sunscreen is better?

Purito Daily Soft Touch Sunscreen has a Superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, whereas Anessa sunscreens have an Average or High fit for those skin types.

Which is more affordable, Purito or Anessa?

This page does not provide pricing information to compare the affordability of Purito and Anessa.

Which causes fewer breakouts, Purito or Anessa?

Purito has a High to Superior Lovi fit for acne-prone skin across many products on this page, while Anessa has a High fit for its sunscreens.

Which brand is older, Purito or Anessa?

Anessa is the older brand, having been founded in Japan in 1992, while Purito was founded in South Korea in 2017.

What are the parent companies of Purito and Anessa?

Purito is owned by Corstone Capital, while Anessa is owned by Shiseido Company, Limited.

Which skin types do brand-focused routines for Purito fit best?

Brand-focused routines for Purito fit dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play