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Purito vs Allies of Skin

Purito and Allies of Skin are thoughtful skincare brands offering gentle, effective moisturizers, targeted serums, and advanced sunscreens or treatments. The Korean brand, founded in 2017 and owned by Corstone Capital since 2022, suits dry skin and dry sensitive skin best with its deeply comforting formulations, while the latter brand suits dry skin and oily acne-prone skin best through its carefully balanced niacinamide-infused products. Ultimately, both brands offer steady, soothing daily care, yet differ in their specific botanical focuses and advanced active formulations.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

PuritoAllies of Skin
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Improves Skin Texture and Radiance Sometimes NotedMostly Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “plump — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formulation Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Fast Results and Effectiveness Not notedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedSometimes Noted
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”

Purito vs Allies of Skin routines for dry skin

See multi-brand routine · 97% fit

Purito vs Allies of Skin routines for oily skin

See multi-brand routine · 95% fit

Purito vs Allies of Skin routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Allies of Skin: which is better?

Both Purito and Allies of Skin are great choices, with Lovi rating both as having a Superior routine fit for sensitive and dry skin types. Reviewers note that Purito excels with lightweight and soothing formulas, while Allies of Skin stands out for its effective anti-aging and brightening serums.

What is the difference between Purito and Allies of Skin?

Purito and Allies of Skin both fit dry sensitive skin with a Lovi level of Superior, though Purito is known for lightweight, soothing, and gentle formulas while Allies of Skin stands out for effective anti-aging and brightening treatments.

Purito or Allies of Skin for dry skin?

Both Purito and Allies of Skin provide a superior routine fit for dry skin. Reviewers note that Purito offers lightweight and soothing moisturizers, while Allies of Skin provides effective hydration and plumping serums.

Purito or Allies of Skin: which moisturizer is better?

Purito offers better lightweight and soothing moisturizers like the Oat-in Calming Gel Cream, which Lovi rates as High for sensitive skin. Allies of Skin delivers effective deeper hydration and anti-aging benefits with products like the Molecular Saviour Probiotics Treatment Mist.

Which is more affordable, Purito or Allies of Skin?

Allies of Skin is noted by reviewers for its high price point, while Purito's pricing is not cited as a drawback.

Between Purito and Allies of Skin, which brand is owned by Corstone Capital?

Purito is owned by Corstone Capital.

How do reviewer opinions differ regarding the price point of Purito versus Allies of Skin?

Reviewers note that Allies of Skin has a high price point, whereas Purito does better in this category as its products are less expensive.

Which brand includes Niacinamide as a key ingredient across its products?

Allies of Skin includes Niacinamide as a key ingredient across the products on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Allies of Skin for oily skin?

Allies of Skin is a better fit for oily skin, as Lovi rates its routine as Superior compared to High for Purito. Allies of Skin also features key ingredients like niacinamide that help control skin pigmentation and aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Allies of Skin for sensitive skin?

Both brands are great choices because Lovi finds Purito and Allies of Skin to have a Superior routine fit for sensitive skin. Purito is often noted for gentle, soothing formulations, whereas Allies of Skin offers effective moisturizers and calming serums.

Purito or Allies of Skin for acne-prone skin?

Both Purito and Allies of Skin provide an equal fit for acne-prone skin, as Lovi rates both brands as Superior for this skin type. Reviewers note that Purito offers acne-safe and gentle formulations, while Allies of Skin provides effective anti-aging and brightening serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.