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Purito vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Allies of Skin are skincare brands that offer thoughtful moisturizers, gentle serums, sunscreens, and targeted treatments built upon effective formulas. The Korean brand, founded in 2017 and owned by Corstone Capital since 2022, is widely beloved for soothing daily care featuring ingredients like centella, whereas Allies of Skin is loved for luxurious products formulated with powerhouse ingredients like niacinamide. While both suit dry skin, the first brand offers deeply comforting formulations ideal for dry sensitive skin, and the latter provides deeply nourishing and clarifying formulations tailored for acne-prone skin. They differ primarily in their approach, with the former delivering steady, soothing care and the latter offering potent treatments to restore a clear, balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Allies of Skin products

People Say

PuritoAllies of Skin
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Improves Skin Texture and Radiance Sometimes NotedMostly Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “plump — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formulation Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Fast Results and Effectiveness Not notedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedSometimes Noted
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”

Purito vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Purito vs Allies of Skin routines for oily skin

See multi-brand routine · 95% fit

Purito vs Allies of Skin routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Purito or Allies of Skin: which is better?

Both Purito and Allies of Skin are great choices, but Purito stands out for gentle, lightweight hydration while Allies of Skin excels at fast results and brightening. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Purito and Allies of Skin?

Purito tends to focus on lightweight and soothing formulas that help with gentle daily care, while Allies of Skin emphasizes advanced anti-aging and brightening treatments. Lovi rates both brands as having a Superior routine fit for sensitive and acne-prone skin, though Allies of Skin achieves a Superior routine fit for oily and oily acne-prone skin compared to Purito's High level.

Purito or Allies of Skin for dry skin?

Both Purito and Allies of Skin are great options, as Lovi rates both brands as having a Superior routine fit for dry skin. Reviewers often note that Purito provides lightweight and soothing moisturizers, while Allies of Skin is known for delivering deep hydration and plumping serums.

Purito or Allies of Skin: which moisturizer is better?

Purito offers better moisturizers if you want lightweight, soothing, and acne-safe formulas, while Allies of Skin is better if you look for deeper hydration and plumping effects. Lovi rates the routine fit for dry skin as Superior for both brands.

Which is more affordable, Purito or Allies of Skin?

Purito is more affordable, whereas Allies of Skin has a high price point noted by reviewers.

Which brand offers better results for oily acne-prone skin?

Allies of Skin offers better results for oily acne-prone skin, as Lovi rates its routine fit as Superior compared to High for Purito. Both brands feature fragrance-free products on this page.

Purito or Allies of Skin for oily skin?

For oily skin, Allies of Skin is the better choice because Lovi rates its routine fit as Superior, compared to High for Purito. Both brands feature products that list no fragrance in their ingredients.

Purito or Allies of Skin for sensitive skin?

Both Purito and Allies of Skin are great options, as Lovi rates both brands as having a Superior routine fit for sensitive skin. Reviewers often mention Purito for soothing and calming moisturizers, while Allies of Skin is frequently noted for gentle, effective moisturizers.

Purito or Allies of Skin for acne-prone skin?

Both brands are great choices for acne-prone skin, as Lovi rates Purito as Superior and Allies of Skin as Superior. Purito stands out for its acne-safe and gentle formulation, while Allies of Skin is known for its fast results and effectiveness.

Purito or Allies of Skin for mature skin?

Both brands offer a Superior routine fit for mature skin, with Purito providing lightweight, soothing formulas while Allies of Skin focuses on effective anti-aging and brightening benefits. Niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Allies of Skin for skin with dark spots?

Both Purito and Allies of Skin achieve a Superior Lovi fit for skin with dark spots. Allies of Skin features niacinamide across its products, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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