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Purito vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Allies of Skin are skincare brands featuring thoughtful moisturizers, serums, sunscreens, makeup removers, and eye products built upon gentle, effective formulas and hardworking ingredients like niacinamide. While Purito suits dry and dry sensitive skin best with its deeply comforting formulations, Allies of Skin is ideal for dry, sensitive, and uneven skin types due to its restorative nature. Each brand offers standout solutions for acne-prone skin, dark spots, and mature skin, differing primarily in their specific targeted treatments and foundational approaches.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Allies of Skin products

People Say

PuritoAllies of Skin
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Improves Skin Texture and Radiance Sometimes NotedMostly Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “plump — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formulation Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Fast Results and Effectiveness Not notedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedSometimes Noted
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”

Questions and answers

Purito or Allies of Skin: which is better?

Purito offers a better fit for gentle, lightweight, and acne-safe care with high suitability for sensitive skin, while Allies of Skin stands out for deeper anti-aging and brightening effectiveness. Reviewers note that Purito provides soothing and calming moisturizers, whereas Allies of Skin delivers effective results with a higher price point and occasional initial irritation.

What is the difference between Purito and Allies of Skin?

Purito fits dry, dry sensitive, and sensitive skin best with its lightweight, soothing, and acne-safe products, whereas Allies of Skin excels at deep hydration, anti-aging, and brightening, though it often brings initial irritation and a high price point.

Purito or Allies of Skin: which moisturizer is better?

Purito offers better lightweight and soothing moisturizers that reviewers mostly mention for being gentle and acne-safe, while Allies of Skin provides products like Molecular Saviour Probiotics Treatment Mist which achieves a Superior Lovi fit for acne-prone, mature, and dry skin.

International Journal of Medical Sciences, 2021Experimental Dermatology, 2019

Which is more affordable, Purito or Allies of Skin?

Purito is more affordable, whereas Allies of Skin has a high price point.

Which causes fewer breakouts, Purito or Allies of Skin?

Purito does better for acne-safe and gentle formulation, whereas Allies of Skin often notes initial irritation and skin reactions. Reviewers frequently mention Purito for soothing, calming, and lightweight moisturizers.

Between Purito and Allies of Skin, which brand is best suited for dry and sensitive skin types based on their brand-focused routines?

Purito is best suited for dry and sensitive skin types because its brand-focused routines are specifically designed for dry skin, dry sensitive skin, and sensitive skin.

How do the founding years and corporate ownership of Purito and Allies of Skin compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.

What specific review themes indicate that Purito performs better than Allies of Skin in formulation and texture?

Reviewers note that Purito performs better in formulation and texture for lightweight and non-greasy textures, soothing and calming properties, and acne-safe and gentle formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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