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Purito vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Allies of Skin are skincare brands that offer reliable nourishment for a calm complexion. The former provides thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas, suiting dry and sensitive skin best. Meanwhile, the latter is loved for luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide, which suit dry and acne-prone skin best. These two options primarily differ in their formulation approach, with both brands offering specialized solutions for acne, dark spots, and mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Allies of Skin products

People Say

PuritoAllies of Skin
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Improves Skin Texture and Radiance Sometimes NotedMostly Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “plump — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formulation Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Fast Results and Effectiveness Not notedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedSometimes Noted
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”

Purito vs Allies of Skin routines for dry skin

See multi-brand routine · 99% fit

Purito vs Allies of Skin routines for oily skin

See multi-brand routine · 96% fit

Purito vs Allies of Skin routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Allies of Skin: which is better?

Purito fits dry skin, sensitive skin, and dry sensitive skin best, while Allies of Skin fits dry skin, acne-prone skin, and mature skin best. Reviewers note that Purito delivers lightweight and soothing formulations, whereas Allies of Skin provides fast anti-aging and brightening results.

What is the difference between Purito and Allies of Skin?

Purito fits best for dry skin, sensitive skin, and dry sensitive skin, while Allies of Skin fits best for dry skin, acne-prone skin, and mature skin. Reviewers note that Purito delivers lightweight, soothing, and acne-safe formulas, whereas Allies of Skin helps provide fast results, deep hydration, and improved skin texture and radiance.

Purito or Allies of Skin for dry skin?

Both brands offer a Superior routine fit for dry skin, with Purito favored for lightweight, soothing, and acne-safe hydration, while Allies of Skin is noted for deep hydration, plumping, and effective anti-aging benefits.

Purito or Allies of Skin: which moisturizer is better?

Purito moisturizers on this page provide a lightweight and soothing experience with a high fit for dry and sensitive skin types, whereas Allies of Skin moisturizers on this page offer deep hydration and plumping with a superior fit for mature skin.

Which is more affordable, Purito or Allies of Skin?

Allies of Skin has a high price point, whereas Purito is more affordable on this page.

Between Purito and Allies of Skin, which brand is better suited for mature skin?

Both Purito and Allies of Skin achieve a Superior Lovi fit for mature skin. Allies of Skin offers effective anti-aging and brightening serums, while Purito focuses on gentle, soothing formulations.

How do Purito and Allies of Skin compare regarding skin texture and radiance improvements?

Allies of Skin is better than Purito at improving skin texture and radiance based on the products on this page. Reviewers note that Allies of Skin provides effective anti-aging and brightening serums.

Which brand has products that are frequently noted by reviewers for having a high price point?

Purito is noted by reviewers for having a high price point among the products on this page.

Purito or Allies of Skin for oily skin?

For oily skin, Allies of Skin is a better choice because Lovi rates its routine as Superior, compared to High for Purito.

Purito or Allies of Skin for sensitive skin?

Both Purito and Allies of Skin achieve a Superior Lovi fit for sensitive skin. Reviewers note that Purito products provide soothing, calming, and acne-safe formulations, whereas Allies of Skin offers gentle and effective moisturizers alongside calming serums.

Purito or Allies of Skin for acne-prone skin?

Both Purito and Allies of Skin provide acne-prone skin with a Superior routine fit according to Lovi. Purito may appeal more if you prefer acne-safe and gentle formulations with a lightweight texture, whereas Allies of Skin focuses on effective anti-aging and brightening serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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