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Purito vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Allies of Skin are skincare brands built upon gentle, thoughtful formulations of moisturizers, serums, and sunscreens. Both brands suit dry skin best, though the former offers soothing daily care with ingredients like centella, while the latter focuses on rich hydration and targeted nourishment using potent actives like niacinamide. Through their carefully crafted solutions, these lines address specific concerns like acne-prone skin, dark spots, and mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Allies of Skin products

People Say

PuritoAllies of Skin
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Soothing and Calming Mostly MentionedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Improves Skin Texture and Radiance Sometimes NotedMostly Mentioned
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Gives me a nice youthful glow — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “plump — Purito Centella Unscented Toner”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Skin feels hydrated — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formulation Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Fast Results and Effectiveness Not notedOften Mentioned
    • “fix the fine lines — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “Faster skin recovery — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “preps skin for better absorption — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Don't feel hydrated — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Packaging Issues Rarely NotedSometimes Noted
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “didn't like how sticky face feels — Allies of Skin Molecular Saviour Probiotics Treatment Mist”

Purito vs Allies of Skin routines for dry skin

See multi-brand routine · 98% fit

Purito vs Allies of Skin routines for oily skin

See multi-brand routine · 96% fit

Purito vs Allies of Skin routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or Allies of Skin: which is better?

Both brands offer a Superior routine fit for dry, sensitive, and acne-prone skin, while Allies of Skin achieves a Superior routine fit for oily and combination skin where Purito reaches High. Purito is often noted for gentle, lightweight, and soothing products, whereas Allies of Skin delivers effective anti-aging, brightening, and fast results.

What is the difference between Purito and Allies of Skin?

Purito fits dry skin, dry sensitive skin, and sensitive skin best with a Superior Lovi fit, while Allies of Skin fits dry skin, mature skin, and sensitive skin best with a Superior Lovi fit. Allies of Skin relies on key ingredients like niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Allies of Skin for dry skin?

Both Purito and Allies of Skin achieve a Superior Lovi fit level for dry skin on the products on this page. Reviewers report that Purito offers lightweight and soothing moisturizers, while Allies of Skin provides effective anti-aging and brightening serums.

Purito or Allies of Skin: which moisturizer is better?

When comparing moisturizers, Purito helps provide lightweight, soothing care that Lovi rates as High to Superior for sensitive and dry skin, while Allies of Skin delivers effective anti-aging and firming results that Lovi rates as High to Superior across mature and dry skin.

Which is more affordable, Purito or Allies of Skin?

Purito is more affordable than Allies of Skin, as Allies of Skin has a mostly noted high price point.

Purito or Allies of Skin: which brand is better suited for mature skin?

Both Purito and Allies of Skin achieve a Superior Lovi fit for mature skin. Reviewers note that Allies of Skin provides effective anti-aging and brightening serums, while Purito offers gentle and lightweight serums.

How do the founding years and corporate ownership of Purito and Allies of Skin compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.

Purito or Allies of Skin: which brand offers better results for improving skin texture and radiance?

Allies of Skin does better for improving skin texture and radiance. Reviewers often mention its effective anti-aging and brightening serums, which help support faster results and effectiveness.

The British Journal of Dermatology, 2002

Purito or Allies of Skin for oily skin?

For oily skin, Allies of Skin is a better fit than Purito because Lovi rates Allies of Skin Superior for this skin type while Purito is rated High.

Purito or Allies of Skin for sensitive skin?

Both Purito and Allies of Skin achieve a Superior Lovi fit level for sensitive skin. Reviewers note that Purito provides soothing and gentle formulations, while Allies of Skin offers calming serums.

Purito or Allies of Skin for acne-prone skin?

For acne-prone skin, Lovi rates both Purito and Allies of Skin as having a Superior routine fit. Purito is frequently noted for its acne-safe and gentle formulations, whereas Allies of Skin offers effective anti-aging and brightening serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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